audits.com

SEO Audits Trusted by Brands, Investors, and In-house Teams.

[Carl Hendy @carlhendy]

Google has launched Search profiles for publishers and creators.

So I built a tool to help you find Search Profiles from anywhere.

https://t.co/NHIWgo5HUd

[Carl Hendy @carlhendy]

Could Gemini overtake ChatGPT by year-end?

Possibly.

Similarweb data shows ChatGPT’s Gen AI traffic share fell from 77.6% to 53.7% in 12 months, while Gemini rose from 7.27% to 26.7%.

If that trend continues, Gemini could get very close by late 2026.

[Carl Hendy @carlhendy]

"Don't worry, the SEO budget covers AI search too."

[Carl Hendy @carlhendy]

Looking for a frontend and brand designer with a recognisable style. Not generic or AI looking.

Independent or small specialist preferred.

Drop real work, not Dribbble collections. Tag or DM.

[Carl Hendy @carlhendy]

Sundar Pichai on Cheeky Pint: Search becomes an "agent manager." Query fan-out is now the default, passage-level retrieval beats page-level ranking, and 2027 is when it lands at scale. Antigravity already inside the Search team.

[Carl Hendy @carlhendy]

Just leaving this here.....

More detail here: https://t.co/SLbo6LbEfw

[Carl Hendy @carlhendy]

Spotted a rare SEO issue today: Google showing “No information is available for this page” on branded queries. Turns out robots.txt exceeded the 500 KiB limit, so Google ignored part of it and blocked the page. Reminder: always check actual SERPs, not just tools.

[Carl Hendy @carlhendy]

“Google is dead” has a lot less impact when it comes from the same people who sold the trillion-dollar metaverse story.

[Carl Hendy @carlhendy]

What’s worse than meetings?
Scheduling them across multiple time zones.

Trying to find a suitable time in Google Cal always felt more painful than it should be, and a lot of the alternatives felt dated, slow, or cluttered with ads.

So I built my own: https://t.co/piw9AVshUk

[Carl Hendy @carlhendy]

Attribution is getting blurrier every day, but one of the simplest tools for understanding audience behaviour is probably gathering dust:

the humble “Where did you hear about us?” pop-up.
Most still list outdated search or social platforms - none mention LLMs or AI-search.

[Carl Hendy @carlhendy]

Pretty cool to see @audits referenced on the Wikipedia Search Engine Optimization page.

[Carl Hendy @carlhendy]

There’s been a lot of false claims about the Spy Dogs website and schools emailing parents.

The site wasn’t hacked, and neither was Penguin - the domain simply expired and was re-registered.

Here’s what actually happened:

[Carl Hendy @carlhendy]

PSA: Surprised this even needs saying.

[Carl Hendy @carlhendy]

My first public “vibe-coded” idea-to-product: storeratings*co

Building this was fun but definitely tested my patience. A combination of @vercel , @github , and @cursor_ai, I got there in the end. I am not a developer or designer, go easy.

[Carl Hendy @carlhendy]

Google is once again reiterating that all these new acronyms for SEO are just SEO.

Danny Sullivan (former Google Search Liaison) reiterated on stage at the WordCamp US event that “Good SEO is good “GEO”.

This echoes messaging from Google’s John Mueller a few weeks back.

[Carl Hendy @carlhendy]

Finally upgraded the Google Knowledge Graph search tool on @audits.

- Upgraded to Enterprise Knowledge Graph API
- Captcha box removed
- Export of results to CSV
- Google KG URLs fixed
- Images in results fixed (when available)

The tool should now be a little smoother now.

[Carl Hendy @carlhendy]

If you’re in media, this is worth a watch.

Cloudflare handles ≈20% of global traffic, so when CEO Matthew Prince warns at Cannes that AI bots are reshaping the web, publishers need to adapt or risk being left behind.

[Carl Hendy @carlhendy]

Five years since I unexpectedly achieved one of my career highlights. I was on some flaky airplane WiFi when I spotted a tweet from Steven Jenkins, who was then at Future PLC. I replied, excited by the possibility of appearing in Net Magazine - a publication I grew up reading.

[Carl Hendy @carlhendy]

Quietly, @DuckDuckGo sends 30x more traffic to most brands I work with than ChatGPT ever has.

[Carl Hendy @carlhendy]

Seemed relevant again.