THREAD: How a disappearing-photo app turned down $3 billion, survived Instagram copying it, Apple breaking its ad business, and Wall Street writing it off, then quietly built a platform for nearly 1 billion people.
A deep dive into $SNAP, its history, and the people behind it.
The complete history, from the $3B offer to Specs, is now published as the definitive $SNAP deep dive on Substack.
Twelve years of decisions, near-death moments, and the quiet rebuild that took Snap to nearly 1B people, told in full for the first time:
https://t.co/BgmIAbJxXN
THREAD: How a disappearing-photo app turned down $3 billion, survived Instagram copying it, Apple breaking its ad business, and Wall Street writing it off, then quietly built a platform for nearly 1 billion people.
A deep dive into $SNAP, its history, and the people behind it.
Today the numbers look different. 477 million daily users, nearly 1 billion monthly, 350 million using AR lenses every day, 24 million paying for Snapchat+, and positive free cash flow for the first time since the IPO.
JD’s €2.2B bid for CECONOMY, alongside the Joybuy rebrand, signals its ambition to accelerate European expansion.
However, its simultaneous instant retail battle with Meituan in China may pressure margins in the near term. 10/11