Jesse Auman

[Jesse Auman @AumanJesse]

@tristenhutson83 @AlexaKaye3 @pepsi Yes exactly! This is an excellent idea and I have never really seen a company do something like this. I think this could become a positive trend though. #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@mbenson183 @AlexaKaye3 @pepsi #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@AlexaKaye3 @pepsi A4: This is a great idea because @pepsi is taking advantage of people willingly sharing personal stories about baking fails during the holiday season when baking is highly relevant! Earned media like this is so powerful to spread awareness of a brand! #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@LaneyMiller25 @Cecily_Taylor_ @AlexaKaye3 @OldNavy Yes I think this is another really useful way this type of targeting could be used! #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@mbenson183 @AlexaKaye3 @kfc Wow I like this idea a lot! This would be very cool to see, but this might be something that I am just slightly uncomfortable with being targeting for🤷🏻‍♂️🤔 #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@AlexaKaye3 A3: If someone in LA is watching a show at the same time as someone in NYC, a Target commercial could target (no pun intended) that viewer by using an ad for Lakers gear that they sell. Whereas they could target the NY resident by marketing Knicks gear! #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@MeersTabitha @tristenhutson83 @AlexaKaye3 I agree Tabitha! I think this type of ad targeting can actually be pretty beneficial for users who are comfortable with it. As long as it is consented. #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@AlexaKaye3 @KarcherGroup @tristenhutson83 @MeersTabitha I think the line is where transparency and consent are. If @Google is clear about what data they will use and how they will use it, along with making sure there is user-consent, that’s where it becomes effective. #UAkronMarketing

[Jesse Auman @AumanJesse]

@AlexaKaye3 A2: The implications of this are a bit worrisome if personal data is being used without consent. As long as there is transparency and data is only being used with consent, then I think this form of ad targeting can be useful for marketers and consumers. #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@lauren_latka3 @AlexaKaye3 @HomeDepot @SamsClub I completely agree Lauren!! I think this is a good idea, especially for those people who still enjoy in-person shopping even with the rise in online shopping! #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@LaneyMiller25 @AlexaKaye3 @HomeDepot @SamsClub Totally agree! Online shopping is definitely what the future is all about. Especially with what we know about the spreading of germs at in-person stores now! #UAkronMarketing #TacoChat

[Jesse Auman @AumanJesse]

@AlexaKaye3 @HomeDepot @SamsClub A1: I think this will start a long term trend of extending the Black Friday sales over the course of several days instead of just one. This could actually increase sales, and keep everyone safer both from COVID, and from a ton of aggressive shoppers. #UAkronMarketing #Tacochat

[Jesse Auman @AumanJesse]

@LaneyMiller25 @AlexaKaye3 @Hersheys Woah this sounds like a really cool idea!! I hope this app is fun and engaging for the kids so that it can actually feel like somewhat of a quality replacement for actual trick or treating. #UAkronMarketing #ICMKTG

[Jesse Auman @AumanJesse]

@AlexaKaye3 @Hersheys 2) Although this is more of just a “fall-related” marketing win, @Starbucks pumpkin spice latte is a very successful seasonal marketing technique. It gives customers a unique pumpkin-tasting beverage for a limited time that puts them in the fall mood. #UAkronMarketing #ICMKTG

[Jesse Auman @AumanJesse]

@AlexaKaye3 @Hersheys 1) I think this is a very creative marketing technique for Hershey and definitely catches the eye. Although I’m just not sure how many of these they are able to actually launch into neighborhoods, and whether or not kids might find them a bit creepy. #UAkronMarketing #ICMKTG

[Jesse Auman @AumanJesse]

@aliyakosten @AlexaKaye3 @amazon I totally agree with this! If there is any social media platform that should be taken advantage of more for marketing purposes right now it’s Tik Tok. Short, easy, and entertaining videos on here are perfect for influencers to market @amazon . #ICMKTG #UAkronMarketing

[Jesse Auman @AumanJesse]

@AlexaKaye3 2) One brand that should market it’s virtual rewards system more strongly to increase brand loyalty is @McDonalds . McDonald’s rewards program is hardly ever taken advantage of, and yet they are one of the most popular fast food chains in the world. #ICMKTG #UAkronMarketing

[Jesse Auman @AumanJesse]

@AlexaKaye3 1) A marketing trend that has gained popularity in the last year is fast food brands implementing rewards systems for customers. This trend has been crucial in building brand loyalty because it keeps customers highly involved, especially via mobile apps. #ICMKTG #UAkronMarketing

[Jesse Auman @AumanJesse]

@oliviaakowalcz1 @PatrickPyett @Capitaldemarca I think this is a good idea! The format for Tik toks is obviously very popular and if Instagram could replicate it I think it would be cool! They would have to be careful not to just copy Tik Tok entirely though. #ICMKTG #UAkronMarketing

[Jesse Auman @AumanJesse]

@Capitaldemarca 2) I think Instagram is already doing a pretty good job of staying relevant despite the competition due to their features like IG stories, IGTV, and Instagram live. Instagram is also often used to repost Tik Toks which helps it to keep up with the trends. #ICMKTG #UAkronMarketing