Max Benson

Senior at UAkron

[Max Benson @mbenson183]

@RileyFurey1 @AlexaKaye3 @pepsi That's a really great point, @pepsi is definitely trying to drive positive interaction with their brand, and this sort of light-hearted content is a great way to do it. #TacoChat #UAkronMarketing

[Max Benson @mbenson183]

@AlexaKaye3 @pepsi A4: This campaign incentivizes earned media in a way I have never seen before. @pepsi is using the #PepsiApplePieChallenge to reward social media engagement with an exclusive product. If you want a taste, you have to tweet! #TacoChat #UAkronMarketing

[Max Benson @mbenson183]

@rkwendte @AlexaKaye3 Less generic** oops!

[Max Benson @mbenson183]

@rkwendte @AlexaKaye3 This is a great idea, making more generic advertisements for products such as cars could definitely keep consumers more engaged. #TacoChat #UAkronMarketing

[Max Benson @mbenson183]

@AlexaKaye3 A3: One example of how a traditional TV ad could be customized could be by looking at food choice preferences. If my neighbor is vegan while I consistently eat fast food and buy meat, I would get an ad for @kfc while they get an ad for CoreLife. #TacoChat #UAkronMarketing

[Max Benson @mbenson183]

@nseffern @AlexaKaye3 This is a great point, since @Google controls a web browser and also gathers data from consumers using this platform to advertise, some consumers may catch on and switch to different platforms such as @firefox or @DuckDuckGo. #TacoChat #UAkronMarketing

[Max Benson @mbenson183]

@AlexaKaye3 A2: For consumers, Google's use of personal data to target them can feel like an invasion of privacy, especially when they seem like they are listening to your conversations. While targeting leads to more ad engagement, we must have an option to opt-out #TacoChat #UAkronMarketing

[Max Benson @mbenson183]

@cheng_bby @AlexaKaye3 @HomeDepot @SamsClub @Target The reason I say that I believe #BlackFriday will stay around is the cultural zeitgeist around it. Many people are looking for the adrenaline rush of huge crowds and limited supply, and I know many people who go just to partake in the experience. #TacoChat #UAkronMarketing

[Max Benson @mbenson183]

@MatousekAly @AlexaKaye3 @HomeDepot @SamsClub I agree, with #CyberMonday being a huge draw for people as well as online only #BlackFriday sales, and more consumers looking to only purchase online, retailers may see a decrease in in-person shopping.

[Max Benson @mbenson183]

@marenaasalazarr @LaurelAynne @JennLStevens I like the way that you put it that the #ReesesDoor is "saving" Halloween by giving a sense of normalcy and hope. The fact that many communities are still having Halloween, albeit with safety precautions, is a great thing that @hersheys is helping with. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@LaurelAynne Q2. One marketing win that I have seen is that @Hersheys has a section on their website to show the best ways to trick-or-treat safely. They worked with public health experts and the website is very helpful. https://t.co/iuFQ8pvAF3 #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@LaurelAynne Q1. I don't think that the #ReesesDoor will be able to save @Hersheys this holiday season. This is because it is largely inaccessible for a ton of people. That being said, I think @Hersheys will do fine this Halloween with many still buying candy. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@kingjay63_ @AlexaKaye3 I agree, making products so easy to purchase can really play on consumer's gut reactions. Convenience plays a huge role in how consumers purchase, especially when it comes to items such as food. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@AlexaKaye3 Q2: Firms that could utilize influencer marketing successfully would be larger companies that don't realize the reach some influencers have. For example, @NBA could work with sports YouTubers sports to get people more info about their viewing options. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@AlexaKaye3 Q1: One of the most popular marketing trends I have seen emerge recently is influencer marketing, especially on platforms such as @instagram and @youtube. This is derived from the appeal to celebrity and shows the changing nature of celebrities in 2020. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@JennLStevens Q2: Brands could learn from storytellers such as Larry David by trying to be a bit more relatable and self-aware. I believe many brands on Twitter are good at this, especially @wendys and @steak_umm. Their social media focuses on humor and relatability. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@JennLStevens Q1: One of my favorite storytellers is Larry David. He was the main writer on Seinfeld and currently writes on Curb Your Enthusiasm. What makes him a compelling storyteller is the combination of relatability but also absurdity to create humorous moments. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@gabby_fennell @PatrickPyett @JennLStevens I agree, Bob Dylan is one of the greatest storytellers in music. While his songs can be lengthy at times, he always stays focused on a topic and has a brilliant flowing speech pattern that always remains engaging. #ICMKTG #UAkronMarketing

[Max Benson @mbenson183]

@ZoeWilliams212 @CopywriterBob @benandjerrys Ben and Jerry's is a great example of a company who seems to really care about the causes they support rather than just trying to sell a product. They bring awareness to these causes and also contribute money which can lead to meaningful change. #ICMKTG #UAkronMarketing