Riley Furey

[Riley Furey @RileyFurey1]

@mbenson183 @AlexaKaye3 @pepsi Especially around the holidays too! The wholesome and light-hearted energy is all around us, and they are really finding a way to bring it out through social media. #UAkronMarketing #TacoChat

[Riley Furey @RileyFurey1]

@AlexaKaye3 A2: When companies have access to personal data, this lets them craft their marketing plan to the best fit trends across the data. It's really beneficial for them, but a lot of consumers don't like that their information is being used without choice! #UAkronMarketing #TacoChat

[Riley Furey @RileyFurey1]

@rkwendte @AlexaKaye3 I like this a lot! You could even somehow find their dream destinations to put in front of them as well, and this could promote traveling! #UAkronMarketing #TacoChat

[Riley Furey @RileyFurey1]

@AlexaKaye3 A3: A traditional TV ad can be customized based on watch history, and this will help to keep the ads relevant and to keep the consumer engaged with the ad as well! #UAkronMarketing #TacoChat

[Riley Furey @RileyFurey1]

@KarcherGroup @AlexaKaye3 @HomeDepot @SamsClub That's a perspective that I never thought of, but yes! Competition is a big driving force for our society, and if there's less hype around it then it will seem less exclusive. That's all part of the fun for me! #UAkronMarketing #TacoChat

[Riley Furey @RileyFurey1]

@alanaMKTG315 @LaurelAynne @Skittles I've never heard of this! That's a really good way to spice up the season, and it reminds me of the jelly beans game. For those who don't know, the game 'Bean-Boozled' gives you the same color for two flavors and one is a gross flavor! #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@LaurelAynne A2: A company that capitalized on this occasion is @MountainDew. They release new flavors for events like the 4th of July, and for Halloween season. The mystery Mountain Dew flavor for this year is titled 'Voo-Dew'! #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@LaurelAynne A1: I believe that the #ReesesDoor will salvage some lost hype and income, but overall Hershey's will lose out this year. Halloween is very dependent on person to person contact, so unfortunately that is another loss due to Covid-19. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@AumanJesse @AlexaKaye3 Rewards systems are absolutely elite. When consumers have incentives that can get them free products, they are all over it. It's a great way to bring in consumer traffic! #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@AlexaKaye3 A2: A brand that could use this strategy is @Wendys. They have a good online presence already, and if they were able to carry their humor over into a trend on @tiktok_us that could help boost their business. McDonald's already did benefit from this! #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@AlexaKaye3 A1: A trend in the Music Industry is marketing music through @tiktok_us. The current song that sits atop the @billboard 100 had a huge dance trend that helped catapult it up to the top spot, and it is a way to get interaction with the music in a new way. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@AshleyBrennen4 @JennLStevens Eminem truly is one of the best storytellers through music. He shares his experiences so honestly and vulnerably, that while you listen to his music you feel his story & pain. That's what brands can take away from his art, being fully authentic. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@JennLStevens @donaldglover A2: One huge takeaway that brands should have is to make the consumer feel involved. @donaldglover will leave countless hidden messages, ultimately leaving you to take what you need from his art. There's always more to look into if you dig deep enough. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@JennLStevens A1: My favorite story teller is @donaldglover. He always creates a story that is 100 times deeper than the surface, and has also managed to do that through so many different mediums. Included in that are music, stand up comedy, acting, and directing. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@willjadams @Capitaldemarca @instagram @Wendys I was hoping someone would use Wendy's as an example! They really gave their brand a personality through social media, and they make their profile way more interesting than a lot of their competitors in the food industry because of this. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@Capitaldemarca A2: One thing that Instagram can do to stay relevant is to continue to keep up with competitors. They have been really good at implementing what works for other companies into their own app, such as with stories and reels. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@Capitaldemarca A1: A brand that uses Instagram well is @Spotify. They use the ad feature on the Instagram app to give away free 1-3 month promotions for their service, and as we all know, a great way to get people started on your product is to give samples for free. #ICMKTG #UAkronMarketing

[Riley Furey @RileyFurey1]

@willjadams @CopywriterBob @TOMS This is a really good example. They did cause marketing so well that @TOMS ended up being mainstream, and even if people didn't know about their message, they still potentially would buy these shoes. They put out a great product for a great cause.