Will Adams

Marketing Strategy Student at UNCW

[Will Adams @willjadams]

@Jeep did a great job appealing to viewers’ emotions by restoring a sense of patriotism and unity with their commercial 🇺🇸 #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

I’ve always wondered how @gwenstefani and @blakeshelton got together... @TMobile did a good job explaining that 😂 #ICMKTG #UABMKTG

[Will Adams @willjadams]

@_hannahhartman_ @Capitaldemarca I totally agree with your point. Just because there's a new update/feature doesn't mean that it's automatically an improvement to Instagram as a whole. They need to focus on the users first and then find out the best course of action #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@emily_camille22 @Capitaldemarca @GoPro @GoPro is definitely a page that I find captivating on Instagram. I think that it is really cool that many of their posts are pictures/videos submitted by customers using their GoPro camera all across the world #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@Capitaldemarca 2) I believe that people enjoy @instagram the way it is. Recently, they've received some backlash for trying to do too much or stealing others' features/ideas. I think that it's important for them to survey their users to determine the best way to stay relevant #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@Capitaldemarca 1) One brand in the food industry that's highly effective at using @instagram as a marketing tool is @Wendys. They are known for successfully implementing creativity, humor, & wittiness into their posts to appeal to Instagram's younger audience 🍔🍟 #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@MyaZ2022 @CopywriterBob @Starbucks I also think that many companies who have partnered with the (RED) initiative have been successful, including @Starbucks, @Apple, @beatsbydre, and others. It's great to hear about the contributions they've made in the fight against HIV/AIDS! #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@sanat_wagh @CopywriterBob I totally agree with you--authenticity is definitely a key contributor to success. Consumers are generally able to easily determine the legitimacy of a company's cause-related marketing efforts. #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@CopywriterBob 2) I think that the largest factor that separates success from failure is if the cause that a company chooses to support actually aligns with their mission & products. Companies need to wisely select the cause and approach it in accordance with their brand #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@CopywriterBob 1) One instance that immediately comes to mind of a company doing #causemarketing extremely right is @TOMS. Growing up, I knew many people that respected and bought #TOMS shoes because of their original buy-one-give-one business model #UNCWMKTG #ICMKTG https://t.co/UXsdRu0vlm

[Will Adams @willjadams]

@laurenstarkloff @AlexKrallman @instagram @tiktok_us Same here. The only reason I created a Facebook account in the first place was to try and find a roommate for college #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@11_hannah_11 @AlexKrallman @instagram @tiktok_us Good point, I didn’t even consider how there could be some safety concerns associated with it #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@RileyFurey1 @AlexKrallman I didn't even remember that @Facebook owns @Instagram now. Discovering a way to integrate Facebook Campus into Instagram is a brilliant idea, especially since Instagram is a more popular platform among college students ‼️ #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@_hannahhartman_ @AlexKrallman I totally agree with you and think that it would be a great alternative for keeping students informed rather than just university emails! I can't imagine how difficult it is for freshmen right now 😕 #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@AlexKrallman 1) They could definitely use Facebook Campus to help keep students engaged by notifying students of virtual activities & encouraging students to communicate with others w/ similar interests. It could help make up for some of the lost in-person campus involvement #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@coble_cassie @LaurelAynne I know that this is definitely true for me. Because of #onlineclasses thanks to #COVID19, I have especially found that I spend a lot more time using my smartphone for leisurely activities, rather than my laptop since I spend so much time on it for school & work! #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@alanaMKTG315 @LaurelAynne I totally agree with this and think that it is a perfect way to promote online shopping! Personally, I know that I don't mind seeing ads that are tailored to my interests appear while scrolling through social media #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@LaurelAynne 2) I do not think the same activities on laptops/other devices provide similar amounts of stress relief or comfort. I believe this is due to the fact that people use laptops for stressors like school & work. Smartphones are what people use in their free time📱 #UNCWMKTG #ICMKTG

[Will Adams @willjadams]

@LaurelAynne 1) Marketers should utilize this discovery by designing their ads to be mobile-friendly & tailored with a postive or humorous message. These ads should be strategically placed in popular apps, especially social media, that consumers use daily while de-stressing #UNCWMKTG #ICMKTG