Effective commercialization:
1. Identify new markets.
2. Establish new supply-demand relationships.
3. Position yourself as scarce within the supply-demand dynamics.
4. Charge premium pricing.
5. Minimize product shipping costs as much as possible.
This applies to society, companies, and projects alike. When you find yourself facing an increasing number of problems, don't rush to solve them, because problems are never-ending. At such times, what you may need most is to identify opportunities for growth.