Attending #MuslimTechFest yesterday truly felt like stepping into the Umma's tech town square.
Incredible talent and initiatives, keynotes delivering fresh perspectives and legendary stories, ideas driven by sincere intent, we could feel the ummatic ecosystem coming together!
Loud enough to stand out, but still considered enough to feel like a proper brand. A project with a lot of attitude, and one we had a lot of fun bringing to life.
Designer: Muhammad Ubaidurrahman
Brand Identity System & Packaging Design for Moz
This was a project where the brief had real personality from day one: don’t make it soft, don’t make it generic, and definitely don’t make it look like every other snack brand on the shelf...
Moz needed something with bite...
We built a visual identity that could carry across the full world of the brand. The system leans into bold typography, sharp contrast, street-style energy and a tone of voice that feels confident without trying too hard.
Last Ramadan, we partnered with @waqforever on a full-scale Meta & Google ads campaign focused on awareness, visibility, and fundraising growth.
With a lean budget, the campaign contributed to £136k+ raised and 40k+ additional donations during Ramadan, alhamdulilah!
It is always certainly not a clean step by step process. Rather, it involves many chrome tabs, messy desks, exploration, trial & error — and the idea emerges from the inbetween.
This project was sophisticated with many stakeholders and contributors. A Somali culture consultant from King's College London participated in the research phase and creative direction.
Grateful to bring this vision to life.
Brand identity system for Agan Restaurant.
100s of hours went into the brand and interior design (though we can't show you that side just yet) of Agan, crafted with cultural sensitivity in mind, to create something that speaks quietly, but with clarity.
Designer: @abdullahsedit
BrandFetch is a great tool for Brand Identity, Graphic, and UI/UX Designers.
Easily pull branding assets such as logos, fonts and colour palettes from any website all into one place.
A great tool for inspiration and competitor analysis!
Alhamdulillah ✨
Auralis x Think Studio Australia built the digital home for @MIAA_Museum, Australia's first Islamic arts museum, in collab with @ISRA_Academy_
The feedback since launch has been incredible.
Designers: @shohaib_io@abdullahsedit
🌐 https://t.co/e2UiBLniD7
"I must confess, you've done a very good job." — Mr Malik (CEO) voice-noted me upon seeing our work.
When designing for trust, perception directly impacts capital flow.
“Can I trust these people with serious capital?”
Design answers that question before a single call is booked
This was a valuable learning experience, and we eagerly await seeing what the HighWater team goes on to do with their unique investment initiatives.
Designer: @abdullahsedits
Highwater Capital Partners; a dedicated maritime fund platform and flagship opportunity in vintage dry bulk tonnage.
We designed their branding to communicate laterally & vertically across their entities for clarity, compliance, & confidence—crucial for earning investors' trust.