authenticmkt

Marketing is not what they told you it was.

[authenticmkt @authenticmkt]

Do we do what we do because we want to be noticed or because we have a calling for it?

[authenticmkt @authenticmkt]

There's always something to learn from someone, no matter who it is or who you think that person is.

[authenticmkt @authenticmkt]

We value time and energy that we are given. Those are the metrics that we should focus on.

[authenticmkt @authenticmkt]

As Seth Godin says, you just need to find 10 people that would miss you if you were gone. That’s your audience.

[authenticmkt @authenticmkt]

It’s not about thinking if we’ll fail or not. It’s about what attitude will we have when we do.

[authenticmkt @authenticmkt]

A great way to solve problems is to start with the end in mind.

[authenticmkt @authenticmkt]

What is worth doing even though we may fail? That is the question we have to ask ourselves.

[authenticmkt @authenticmkt]

The gap between what a customer pays for and what they receive is what makes them come back to you.

[authenticmkt @authenticmkt]

Inspire.

[authenticmkt @authenticmkt]

Underpromise. Overdeliver.

[authenticmkt @authenticmkt]

Times are always uncertain. The only solution is to face them with long-term strategies.

[authenticmkt @authenticmkt]

Inspire actions, thoughts and people.

[authenticmkt @authenticmkt]

Culture should never be determined by arbitrary indicators.

[authenticmkt @authenticmkt]

Humans are naturally resilient beings. Our organizations should imitate that quality.

[authenticmkt @authenticmkt]

So, after a short vacation, we're back in the game.

[authenticmkt @authenticmkt]

Building a #community and obtaining their #loyalty should be what we are focusing on, especially if your digital presence is not massive.

[authenticmkt @authenticmkt]

We believe that one mayor #mistake companies make when evaluating their digital performance is focusing solely on numbers.

[authenticmkt @authenticmkt]

Think about it. How do you want your company to be big if it doesn't even have a loyal but small community supporting it first? Unless you have an unlimited budget to spend to acquire customers, it will not work.