Most companies don't need more automation. They need to know what to automate first.
That’s why I don’t start by building.
I start by understanding how the business actually works.
I map the workflows.
Wasn't always like this though. When I was starting out in 2022, Upwork was way cheaper, much more straightforward, & less saturated. I got my first gig within a week of opening my profile.
But today, starting out in a new field, I'm using LinkedIn as my main platform.
As a broke beginner, you will be tempted to use a lot of Upwork Connects.
Please resist the urge. Instead, take your time to build on LinkedIn.
I'm living proof, and so are many of my listeners.
If you want to 100% guarantee a 6 (or 7) figure job for yourself, learn how to:
-audit business processes
-optimize them by cutting out the fat
-automate them with AI
Most valuable skillset on the planet right now.
As a broke beginner, you will be tempted to use a lot of Upwork Connects.
Please resist the urge. Instead, take your time to build on LinkedIn.
I'm living proof, and so are many of my listeners.
I just went through 20 calls from the last 8 days with people starting or growing AI agencies.
These are the 9 questions that came up repeatedly, and my answers:
Earlier this year I started building my first house. Now I live in it.
It's fully paid for. Not from one lucky month of revenue, but from what I did with the money after it landed. Almost nobody talks about that part.
Here's the order I follow:
Step 1: Build more than one engine.
I run three right now. A landing page business that's basically hands-off. AI coaching, where I teach the exact path I took. And custom AI builds for companies that don't want to hire a wall of staff. No single client or platform can sink me.
Step 2: Ignore the vanity number.
I don't post revenue screenshots. Revenue isn't wealth. What's left after tax and costs is the only number that matters.
Step 3: Move the money the day it lands.
This is the step people skip. Profit sits in the business account "for later," and later never comes. Mine gets moved on purpose, every time.
Step 4: Boring first.
Stocks. Not exciting, but they compound whether I'm paying attention or not. That's the base layer.
Step 5: Then hard assets.
Only once the base was solid did I build. And something you can walk into hits very different to a number on a screen.
This house was paid for with money I invested instead of spending on a lifestyle I hadn't earned yet.
If you're making money and it's just sitting there, that's the problem.
Income streams get you the cash. What you do next builds the life.
Build the engines. Move the money. Let it compound.
Then go build something you can walk into.
Never automate a workflow on day one. Run it through 3 stages:
Stage 1: You run it by hand
Take one process, run it yourself (manually), review the required steps and the output. Do this a few times.
Stage 2: Someone else runs it
Your assistant runs the same manual process and sends you the result to approve. You're now checking outputs, not making them.
Stage 3: An agent runs it
The agent runs the process and drops the output in an approve/reject queue. You only see the queue.
The biggest mistake people make is jumping straight to stage 3 then trying to debug an automated process that was never optimized in the first place.
UPDATE: 100s of new connections, 97 DMs sent, 10 responses, 10.3% response rate.
Two tentative clients. One said I should contact him in 2 weeks when he's back in the office, the other said it'll be 6 months before they need the solution I'm selling.
Also continued putting out
UPDATE: Started a new content series this week still centred on the solution I'm selling. I treated the objections I've gotten so far in this new series.
Saw increased views, reactions, and comments.
Also had someone with lots of sales manager contacts DM me about
The scariest spot in an AI agency is client 1 to 3.
A lot of people are in it right now. You built something for a friend, a family friend, or someone in your network, maybe even for free.
(If you are in that zone, or plan to be in that zone soon, I highly advise you read through this entire post because I am going to layout the exact steps you need to take)
Maybe it turned into one or two paying clients. Probably undercharged, but that's ok. Now you want to make it a real business and you have no idea what to do next.
The freeze and uncertainty makes sense. You got those clients without a system, so you have nothing to repeat.
Client 4 has to come from strangers, and going from 1 to 10 is a different game than going from 0 to 1. It works whether you're counting revenue or clients.
If you have 1 to 3 clients, you're also in the highest leverage spot you'll ever be in. They might be in totally different industries, so you probably think you have no niche.
In reality you have real builds with real results, which is fundamentally the hardest thing to get.
This is how you use it:
1. Break each build into components. Everything you built for a client is probably a dozen individual components, if not dozens. Each one solves a specific piece of the problem they were facing. Write every one of them out.
2. Measure each component on its own. Find the pieces that saved the hours or made the money. The overall result hides them.
3. Get the outcome in the client's own words. Ask "what changed for you since we turned this on?" Their answer becomes your leverage.
4. Build the offer around one pain and one outcome. Take the custom build and turn it into a single offer for anyone with that same pain.
5. Set up outreach for that one offer. A landing page, a couple of domains, a targeted list, and enough volume to learn something. LinkedIn will work as well, possibly cold calling. Depends on the ICP. Skip absolutely everything else that is not this.
6. Turn it into a sales process. You already know the common pain, so your discovery questions get sharper, calls get shorter, and your close rate goes up.
The pain point is what books the call. A stranger sees that you solve the exact problem they have, so they take the meeting.
Now you have a relationship with someone who didn't know you a week ago. Now, of course, most of the time they need more than one thing done.
So on that call you have two options. Pitch the single pain point build, or pitch the full audit to find everything else worth fixing.
Either way you got in the door with a specific solution, which is why it's a real conversation and not a cold pitch.
The client who just happened to you (wherever they came from) is the best market research you'll ever get, because you didn't pick them.
Whatever they needed is what the market needed. The faster you systemize one pain for the niche you already have, the faster you get from 1 to 10.
We’re hiring!!
I’m looking for people who sell a service or coaching, already know what they’re talking about, have proof of what they sell, and if it’s coaching they actually do it themselves.
We will help you scale your business with YouTube, even with 0 subs
Goal is simple: At least $30K+ a month from YouTube
What you do: record. That’s it. About 2 hours for 4 videos a month, We handle the rest.
First 5 people who reach out and actually fit this, first video is completely free!
Sounds unreal. Just reach out and we’ll do it.
Some people would already tell you it's saturated.
I don't think supply has caught up with demand yet.
Supply is growing, but demand is growing right alongside it, because every week more companies decide they need this done.
My guess is the two lines cross somewhere around 12 months from now.
The real question is the quality of that supply though.
Essentially, I don't see a lot of the people starting right now lasting, and I'll get into why below.
I don't know much about dropshipping so I can't speak to how that played out, but this is a real service business, and "saturated" just means there's demand.
When there's demand for something, all you have to do is be better than the next person at it and position yourself accordingly.
Over the last week or two I can feel the space splitting into two lanes.
One is the "get into AI services and make money fast" lane, where the offer is the product.
The whole mindset and "opportunity" is built around what dollar amount the seller makes, and nobody's actually shipping anything for a client.
The other is people setting up a legitimate business with a real process, focused on the value they add and the outcomes they provide.
If you're in the second lane, saturation isn't something you ever have to think about.
I'm a huge fan of indoctrinating prospects by shoving value down their throat between them booking a call and us actually having the call.
Most get a discovery call booking then hope and pray the prospect shows up.
What you should be doing instead:
1. Reframe the business problem in their words, not mine
2. Explain exactly how the engagement works (45-minute interview, report, review call)
3. Answer the question they're already asking: "why can't I just use ChatGPT?"
4. Show one client example from their industry
5. Tell them how to prepare: come with the one task they'd pay the most to make disappear
The call should never be the first time the prospect understands what you sell.
If you do this right many prospects will show up pre-sold.
UPDATE: Started a new content series this week still centred on the solution I'm selling. I treated the objections I've gotten so far in this new series.
Saw increased views, reactions, and comments.
Also had someone with lots of sales manager contacts DM me about
So I've been selling ONE AI Automation solution specifically for sales teams on LinkedIn.
What I've done so far:
- Got LinkedIn Premium
- Sent tons of connection requests to sales managers. Gotten a decent number to connect with me.
- Posted three solutions for sales teams
I don't think you need to feel confident before you start.
You start.
You suck for a while.
You learn.
Then one day you look back and realise you've actually improved.
I hate the “WFH is depressing” talk. What’s actually depressing is 2 unpaid hours of commuting every day, getting home already exhausted, and having 4 hours left for cooking, sleeping, and getting ready to do it all again.