Ava Spacciapolli

COMM 372

[Ava Spacciapolli @avakatespacc]

Jay-Z is no stranger to making headlines, but his latest move has people talking for a whole new reason. From a PR perspective, there’s a lot more to this story than meets the eye. Check out my latest blog post to read my take! #372WithU @ProfNichols https://t.co/pKWr2agx71

[Ava Spacciapolli @avakatespacc]

Rihanna is making the holidays a family affair with her newest Savage X Fenty campaign! From matching Christmas pajamas to major celebrity publicity, she's showing how personal branding can be a powerful PR strategy. Check out my latest blog post! #372WithU @ProfNichols https://t.co/HW7mT5UCel

[Ava Spacciapolli @avakatespacc]

Kylie Jenner is officially entering her actress era! Her new Hulu thriller with Kim Kardashian producing shows just how powerful celebrity PR can be. I broke down how this move could expand Kylie’s brand way beyond reality TV, beauty, and fashion. #372WithU @ProfNichols https://t.co/4EZQcogBVF

[Ava Spacciapolli @avakatespacc]

This week on my blog, I looked at Cornell’s response to the reopened investigation involving allegations against members of the Chi Phi fraternity. I discussed how the university can navigate such a serious PR crisis while prioritizing student safety, transparency, and trust. #372WithU @ProfNichols

[Ava Spacciapolli @avakatespacc]

After analyzing Paige Paul’s social media presence, it’s clear that authenticity and audience connection are a huge part of her influence. With strong engagement and content centered around fashion, beauty, and lifestyle, she shows how the right influencer can help brands connect with their target audience. https://t.co/4EZQcogBVF @ProfNichols #372WithU

[Ava Spacciapolli @avakatespacc]

Ralph Lauren is proving that the U.S. Open is about more than just tennis. From celebrity appearances to courtside fashion, the brand is using its longtime partnership to connect sports, style, and pop culture in a way that feels authentic. @RalphLauren @TheOpen #372WithU @ProfNichols

[Ava Spacciapolli @avakatespacc]

After tracking @voguemagazine for a week, I found that Vogue’s social media strategy goes way beyond fashion. From celebrity culture and beauty to Fashion Week and emerging trends, Vogue knows how to stay relevant while maintaining its identity as a fashion authority. #372WithU @ProfNichols https://t.co/unvC8Fw261

[Ava Spacciapolli @avakatespacc]

Lucky Brand is bringing Y2K denim back with its “Calling All Maggies” campaign.  I looked at how the brand is using nostalgia, influencers, and social media to introduce the iconic Lil’ Maggie jeans to a new generation. Read my take here: https://t.co/4EZQcogBVF #372WithU @ProfNichols

[Ava Spacciapolli @avakatespacc]

The only water bottle that actually gets me to drink water. @owalalife #372WithU

[Ava Spacciapolli @avakatespacc]

Amelia Gray x FRAME is the collab that everyone is talking about. Blending effortless style with FRAME’s modern denim, the campaign shows how the right partnership can connect a new generation of consumers. #WeAreSocial372 @ProfNichols
https://t.co/1h5irpOCPY