Ava Acevedo

Penn State University, COMM 372

[Ava Acevedo @avaracevedo]

What happens when an ad is interpreted in a way a brand never intended? Converse recently pulled an Instagram campaign after viewers raised concerns about racist imagery, creating a larger conversation. #372WithU @ProfNichols https://t.co/1sha0cbX80

[Ava Acevedo @avaracevedo]

Can going viral actually hurt a brand? Novig’s Sydney Sweeney campaign sparked major backlash from female athletes and raised questions about controversial marketing, trust, and brand image. #372WithU @ProfNichols https://t.co/nAPSrCjdiZ

[Ava Acevedo @avaracevedo]

poppi is more than just a soda 🥤 Its social presence meshes creators, college culture, fashion, and fun campaigns to keep the brand relevant and recognizable! #372WithU @ProfNichols https://t.co/iZZzXmBtg6

[Ava Acevedo @avaracevedo]

Can a family scandal be rebranded? Earle Meets World shows how Alix Earle’s family is reshaping its public image through reality TV and social media. #372WithU @ProfNichols https://t.co/P6yywzbX26

[Ava Acevedo @avaracevedo]

Rage bait or PR disaster? Tarte’s Snatch Stick campaign sparked backlash for its plastic-surgery-inspired marketing, but sales still exceeded expectations. #372WithU @ProfNichols https://t.co/llA94b7SMB