$0-$1m dropshipping - days 12 + 13
Hey pookies, sorry I missed yesterday, but one moment i was picking a clip on the timeline for my mini vsl
and the next moment my brain shut off like I got slept by a flying elbow from Mr. Chama Alex Pereira…
woke up at 3am with a boiling hot laptop grilling an Apple logo into my chest
across the last 2 days tho I had a stack of meetings and other obligations
so the challenge didn't get my full attention either day but mini VSL #1 is live with 4 hook variations running
$15 spent, 4 link clicks, 1 ATC
ATC ratio is solid but cost per unique link click is not where it needs to be
VSL #2 got rejected by Facebook
However, when i write ads i'd rather lean into the most persuasive version of every line
than soften everything preemptively for compliance
if it pushes the boundary, then we cross that bridge when we get there
As far as I’m concerned, my copy was just simply too good, too convincing, too powerful
and Zuck had to nerf me before I cruised to a $1million with my magnum opus vsl
Looking at the actual rejection reason
I don't think it’s valid at all, so I appealed immediately
should be live by tomorrow, if not, i’ll make some light tweaks to the script
the bigger learning lesson from this whole VSL exercise is that i feel very confident in the scripts
but i’m a deeply mid/slow editor
my copywriting script prompts are dialed
the hook variations hit the right level 4 sophistication objections
my unique mechanism is layered properly
but what's gonna hold these ads back is going to be the retention and hold rate
Feel like the main thing i did wrong on the editing side was sequencing
i tried to generate clips reactively, edit a chunk, realize i was 25% of the way through the script, generate more clips, edit more, repeat
If I batched all the clips upfront, that would’ve easily shaved a few hours off the process
i also need a real system for other retention areas like favorite music tracks, transitions, effects, etc
because building this VSL fresh from a blank slate was a pain in the asssssssss
going to spend a good chunk sunday studying some winning vsl and video ads
then building a revised ad editing guide to make the next batch of video ads more polished
Potentially should’ve done the AI animation style since it's way less taxing since there are no cutaways needed
for a stage 4 supplement VSL though, you need the layers
(UGC anchor + b-roll + animation + overlays)
plan from here is to throw another $50-100 into the Zuck slot machine to see if these VSLs catch a pulse
if one ends up converting i'll roll it into a new ad set pointed at a listicle built from the specific messaging
if not, i call it on this product and move on
i already have 6+ products in the queue with the refined market research process that I’m just dying to use
going forward I'll be keeping 2 sub avatars instead of 4
and heavily emphasizing market awareness + sophistication level on every script from day 1
On the life side
didn't go out friday/saturday for the second weekend in a row
honestly not feeling the FOMO i thought i'd feel as the socialite party animal I once was
With nightlife, I do love an off-cycle to make it more fresh and exciting when you do get back into the groove
Because going out every weekend definitely desensitizes you to it
you start to lose that dawg in you, you lose the hunger
you walk past a pretty girl and you talk yourself out of going up because you've done it so many times
And eventually you only talk to a girl if they talk to you first
at least if you’re a humble, hazel-eyed, 6’3 women’s rights activist with a heart of gold
did go golfing today with my best friend and somebody's eating filet mignon on the house :)
kicked his ass for 18 holes in front of his future father-in-law
I can guarantee the ol man is having second thoughts about giving his blessing now
i used to consistently shoot in the 90s when i played regularly which ain’t nothing crazy
But today I shot a scorching 105!
i was 2 measly inches away from me first hole in one
But in hindsight, 2 inches isn’t a small distance, in fact, it’s well above average
and i even heard women prefer that size ughhhhhhh
next hole i shot a 12 and instantly remembered why i hate this game
golf is a very love hate relationship
kind of like my Latinas and me
Like i'd been talking to this one for a year and a half off and on
And the highs were so blissful I literally felt like a cartoon character being levitated off the ground from the scent of a fresh pie on a windowsill
and the lows were so low I genuinely felt like I was losing my mind and had no self worth in the slightest
but our conversations were so engagingggg
and our values were perfectly aligned that every time we reconnected i thought, this is the one i'm wifing up
took me a year of talking on and off just to see her the first time lmao
let that sink in
Now let that sink back out
99% of the time, if i plan a date and they cancel
it’s a simple “this won’t work for me” and I can forget that woman ever existed in one business day
But with this girl, i planned a date and she cancelled not once
not twice, but six different times, with each time leading to me blocking her
and her finding more creative ways to reach out while blocked (tiktok, fake phone number, etc)
Honestly story for another day
But there’s something intoxicating about the dopamine spike that they make you feel
It’s a lot like investing in the S&P 500 vs putting all your money on red
You know the smart play is to invest in the S&P 500 or an etf since it will grow on average 5-12% a year
But then that little voice in your head says,
“but what if we just double our money overnight at the casino”
Exact same feeling with dating latinas vs the steady girl who doesn't go on yachts or slashes your car tires for liking another girl's bikini pic
your brain just gets addicted to the dopamine and all rational gets thrown out the window
anywhos game plan is to let the VSLs spend through the weekend
study some solid video ads sunday and build the editing guide some more
monday i either double down on product 2 or move to product #3
see you in the next one pookies
I shared something raw today that I don't say enough.
I lost $150,000 in profit in one business. Not from bad clients, not from broken ads, not from competition.
From being too nice.
Discounts.
Guilt.
Emotion running decisions where data should be.
$150K.
Gone.
The lesson: marketing gets the horse to water. Sales gets the horse to drink. PROFIT is the only real scoreboard.
Here's what I'm going all-in on right now — retargeting ads.
Most businesses pay to drive traffic and then let those visitors disappear forever. No pixel. No custom audiences. No follow-up.
Retargeting is the LOWEST cost-per-conversion play available. Those people already showed interest. You already paid to reach them. Now recapture them.
I'm building a retargeting-first offer because I believe it's a million-dollar business by itself.
And @explorersofai proved today what 3 months of consistent content does: 20K weekly LinkedIn impressions and clients now calling HER with a forming waitlist. Discipline. Data. Results. in real time.
Play to win. Always to win.
At the end of our lives, we will ask ourselves 4 simple questions: Did I live? Did I love? Did I matter? Did I make a difference? Keep making a difference. Build that mind. Build that body. Build that business. Build that bank account. But most importantly — build that legacy. Stay healthy. Stay hungry. Stay humble. We'll see you at the top!
🥷 The Revenue Ronin / ⚔️ Discipline. 📊 Data. 🎯 Results. / https://t.co/RGBMNtGCLi
@plainview9000@jomickane Who would have thought that someone who had just stabbed a person to death would think about lying, it doesn’t make sense🤔. How difficult is it to get a job in the police force, just asking for my pet donkey
@reredevaux Golden Tempo is one of the greatest horses ever not win the American Triple Crown however he could always become the 2026 Breeders Cup Classic Winner