When it comes to packaging, 90% of the time PRICE is the key mover for companies but..
Why are some water bottles 40cents and others $3.99? Packaging is the strongest extension of your brand when sitting on the shelves. Find the balance of affordability and value add
I know im not the only Canadian affected by tariff talk. After some bitching I’ve decided, like anything else, this is a challenge that will not ruin business, just require some creativity and problem.
If you don’t like change and struggle - business is not for you…