@Codie_Sanchez my favorite quote "being uncomfortable is an unexplored emotion"
people need to stop letting what others think of them ruin what they are capable of
We ship 40+ pieces a month across a full client roster. Here is the entire system, no gatekeeping 👇
Every automation we run is a row in one database. Four fields: what it does, who owns it, when it fires, and full instructions written in plain English. Two more update themselves, last run and last result.
Triggers are simple. On script drop. On edit drop. Every 30 minutes. Daily at 6am, 12pm, 3pm, 6pm. Weekly. Monthly.
Every person has a filtered view showing only their cards. Nobody scrolls past work that is not theirs.
There is one card whose only job is reading every other card's last run and last result, then DMing when something should have fired and did not.
Deadlines are calculated, not assigned. Publish dates generate from billing dates. Every internal deadline back-plans from there automatically. Nobody sets a due date by hand.
Files are never sent. Editors drop a link at a subdomain, it posts to a private channel, an automation reads it and creates the right review tasks routed to the right people.
A new hire can read the entire operating system of the company in about 20 minutes.
Most agencies have all of these systems. They just live in one person's head.
I got 3 new followers today, so re-introducing myself:
I'm Nate. My team and I will get your business 10,000 subscribers on YouTube, or you don't pay us.
We've done it for every single one of our clients.
One of our clients, a dating coach, just hit 100,000 subscribers and became the most watched channel in her niche.
Another we gained 50,000 subscribers in just the last 28 days.
Book a free audit with us in my bio.
We just hit a HUGE milestone with one of our clients 👀
We grew this client almost 30k subs in less than a month. They just hit 100k subs.
A week after that, they are already at almost 110k.
None of this requires a new tool.
Every one of these is a decision about how work moves through your business, and every one of them is reversible today.
5. You are still running processes you no longer need.
Not broken ones, outdated ones. They solved a problem you had last year and now they just consume time and attention on the way to the actual work.
Delete one a month. It will feel wrong. Do it anyway.
I can't believe I'm leaking this secret to hiring video editors.
We never hire off of a reel. A reel shows you what someone can make with unlimited time, no deadline, and complete creative control. That is almost never the job.
Instead, every editor runs a trial project first. Exact guidelines, reference examples, and a clear turnaround window. Everything they need to execute is in the brief.
When it comes back, we give real feedback. Specific notes, not vague reactions.
The editors who follow the guidelines most closely are the ones we bring onto client work. Not the flashiest edit, not the most creative liberties taken. The ones who read the brief and execute it.
Talent is easy to find. Someone who can execute another person's vision on a deadline is rare, and that is the person who actually keeps clients happy.
@theJayAlto Depends on who needs you. Being needed by people who'd resent your absence is liberating. Being needed by people who'd just replace you isn't... that's just a job
Our automations DM us when they break.
There's one card in our Notion whose entire job is reading every other card's last run time and last result.
If something was supposed to fire and didn't, it flags it immediately.
Before this, an automation could quietly die on a Tuesday and we'd find out Friday when a client asked where their video was.
Build the thing that watches the things. It's the highest leverage hour you'll spend.
been talking with many people across different tech companies recently and realized something important:
managers who don’t understand AI is probably the single biggest risk to any tech companies right now
many managers over the years have built a habit of grinding forward without having to systematically learn about any new technology. they filled their calendar with chats, 1:1s, processes, planning, and alignment meetings
AI hasn’t deeply integrated into their work at all, and they don’t feel a burning need to learn because everything’s still grinding forward just fine
however, this means they have absolutely no idea how to properly support their team on AI adoption, how to assess who’s good at it vs not, not to say how to transform their organization and processes to benefit from AI as much as possible
before they know it, their team will be outperformed so much, and good people will start to leave for places that allow them to get the leverage from AI much better
so here i urge all the managers seeing this to treat this as an existential threat. carve out time to learn and adopt AI - build some things, automate some mundane tasks, try and put AI to real use, build real intuition for how it works, what it’s good at vs not
leaders should consider pushing AI adoption on managers even harder than individual contributors - there’s probably nothing more frustrating for an employee who feel way more productive at home than at work, and their manager doesn’t even understand what they’re talking about when they need support