Aviate Creative

We are a branding, graphic design, and copywriting agency with an edge in technology & manufacturing; a diverse team of problem solvers, creative thinkers, art

[Aviate Creative @aviatecreative]

Strong branding attracts and retains top talent. Consistency between your external image and internal reality builds the trust necessary for long-term loyalty.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Your brand isn't just for winning clients; it's a recruitment tool. Skilled talent will check your website and social feeds to see if you look like a company they want to join. Invest in your brand to attract the team you need to grow.

[Aviate Creative @aviatecreative]

Another project in the books! What do you think?

[Paul Kiesche (Aviate Creative) @paul_kiesche]

We love the projects JR Hoe brings us!

Check out our latest magazine ad design for their Evergrate division. We focused on clean lines, bold typography, and a mobile-friendly layout that pops in both print and digital editions.

What do you think of the final result?

[Paul Kiesche (Aviate Creative) @paul_kiesche]

We love the projects JR Hoe brings us!

Check out our latest magazine ad design for their Evergrate division. We focused on clean lines, bold typography, and a mobile-friendly layout that pops in both print and digital editions.

What do you think of the final result?

[Aviate Creative @aviatecreative]

Is your fall trade show strategy ready to ship? Or is it time for a refresh?

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Industrial trade ads often look stuck in the 90s. But in 2026, print must be mobile-friendly for digital editions.

Avoid the "wall of text": 🔹 Use the "Squint Test" for headlines 🔹 Ditch fine print for bold imagery 🔹 Use high contrast so it pops on backlit screens

[Aviate Creative @aviatecreative]

Always worth taking a look back on projects we've completed through the years.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Taking it back to that time we helped Forevermark Cabinetry open the door to a fresh new look. We had a blast organizing their massive product range into sleek brochures and lookbooks.

[Aviate Creative @aviatecreative]

If your marketing gets you the click but your brand doesn't build the relationship, you're missing the final piece of the puzzle.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Understanding the difference between branding and marketing is the secret to growth. When your branding is solid, your marketing dollars don’t have to work as hard to prove your value.

Which one has your team been leaning into more lately?

[Aviate Creative @aviatecreative]

This wrap design united two unique service lines under one clear message.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

We finished a new vehicle wrap design for the team at Forst Construction.

The challenge: a unified look for two businesses, simultaneously.

The goal: clean, mobile branding that shows the value of a builder who maintains what they create.

What do you think?

[Aviate Creative @aviatecreative]

Don't sleep on fall tradeshow season.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Spring is winding down, but fall trade show season is closer than you think. Waiting until August means fighting rush fees & shipping logs. Now is the time to:

• Refresh booth designs
• Modernize print collateral
• Unify your brand story

Is your fall strategy ready to ship?

[Aviate Creative @aviatecreative]

We’re throwing it back to one of our branding challenges: unifying Combined Metals Company and its subsidiaries. When a family of brands grows, it's easy for the visual identity to get "noisy." Our goal: create a cohesive system where every brand felt distinct yet related.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

We helped Combined Metals & its subsidiaries unite under one cohesive brand by designing fresh logos, a brand guide, & new marketing materials. We even helped with relaunch messaging. What do you think of the transformation?

[Aviate Creative @aviatecreative]

Our team is growing!

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Big news at @aviatecreative! Please help us welcome our new Client Services Manager, Amanda Glass, to the team.

Amanda is a pro at turning "ideas into action." We’re excited to have her expertise on board as we continue to help brands take flight.

Welcome to the team, Amanda!

[Aviate Creative @aviatecreative]

Is your website still relying on outdated SEO tactics?

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Industrial buyers now use AI agents to find specs. If your data is trapped in flat images or messy text, you're invisible to the prompt. To win:

• Use Schema Markup to "tag" specs for AI.
• Clean UX/UI for faster crawlability.

Is your site AI-ready?

[Aviate Creative @aviatecreative]

Can your trade show booth pass the "3-second test"?

[Paul Kiesche (Aviate Creative) @paul_kiesche]

What do you think of the new booth design we created for Trash Racks?

We focused on bold field imagery and clear technical specs to help them stand out on the trade show floor. High impact, high quality, and 100% made in the USA.

[Aviate Creative @aviatecreative]

Is your website's resources page creating friction for your buyers?

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Industrial buyers are "PDF-fatigued." 2/3 now prefer interactive hubs over 20MB downloads. They want searchable specs and modular content, not a digital filing cabinet.

Are you still seeing conversions on gated PDFs, or have you switched to on-page interactive content?

[Aviate Creative @aviatecreative]

We love a good before and after.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Showing off a before-and-after from our work with DGS Retail, now Agility Retail Group. Transformations like this are always exciting.

We helped with new branding including positioning, naming, logo design, website, brand announcement, branding guide, and PowerPoint Deck.

[Aviate Creative @aviatecreative]

It was great to connect with so many brilliant minds!

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Here are my 3 big takeaways from the Industrial Marketing Summit:

• Authenticity over polish: Why Reddit is huge for B2B

• Outcomes over activity: Ditch vanity metrics for ROI

• Connection over content: AI makes human networking more vital

[Aviate Creative @aviatecreative]

We love seeing a brand refresh come to life.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Keen’s brand refresh goes beyond the logo. Every piece of communication now reflects the same strength and intention. Their updated brochure brings the new identity to life with a unified, durable, unmistakably Keen look.

[Aviate Creative @aviatecreative]

Trends come and go, but a brand with a clear identity and intentional strategy will stand out every time.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Many teams jump on trends, but “because everyone else is doing it” isn’t a strategy. Trend-chasing rarely aligns with your goals or audience. Start with the basics: clear brand identity, a website that explains your value, and consistent messaging. Intention > imitation.

[Aviate Creative @aviatecreative]

What do you think about Keen’s new look?

[Paul Kiesche (Aviate Creative) @paul_kiesche]

A fresh identity for a brand built on durability, reliability, and performance.

Our goal was to create a logo that is instantly recognizable. The final mark features a bold K with a clean line and subtle sparks, a nod to the welding arc.

What do you think about Keen’s new look?

[Aviate Creative @aviatecreative]

Let's plan to meet up.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

I’m counting down to IMS, who’s going?

If you’ll be at the Industrial Marketing Summit, let’s plan to meet up. I’m excited for this year’s theme, “Clear Strategy for Complicated Marketing,” and looking forward to connecting with others.

[Aviate Creative @aviatecreative]

These are the signs we look for when helping clients strengthen their market presence.

[Paul Kiesche (Aviate Creative) @paul_kiesche]

Think your brand is “fine”? A few quick checks: Is your messaging confusing buyers? Are your materials inconsistent? Is hiring getting harder? Have you outgrown your original identity? Buyers judge fast and your branding shapes credibility before you ever speak.