@nikhilkamathcio@narendramodi 3/3
Politicians understand that traditional media has become biased, and people often don't trust it.
I believe engaging with content creators will become the new normal for political engagement across the world, not just in India.
@nikhilkamathcio@narendramodi 2/3
This isn’t random — it’s a well-thought-out government marketing strategy to make leaders connect with people in a more informal, personal way—something traditional media doesn't always offer.
@nikhilkamathcio@narendramodi 1/3
-Narendra Modi Ji on Nikhil Kamath's podcast.
-Arvind Kejriwal on Prakhar Gupta's podcast.
-S. Jaishankar, Nitin Gadkari Ji, and other Cabinet ministers on Ranveer Allahbadia and Raj Shamani's podcast.
This isn’t random —
Shark Tank India is more about marketing than funding. Even without a deal, startups gain massive brand visibility, credibility, and sales, proving that exposure and storytelling can outweigh funding.
@sharktankindia
You can also check Instagram’s earning potential, for that Raj has created a tool to show how much you could make by turning your profile into a business.
This allows content creators to focus on what they do best—creating content—while Raj’s team handles the business side.
House of X is collaborating with more influencers who want to grow their personal brand into a business.