Apple was finally forced to raise prices on Mac, and now they're once again terrible value over an equivalent Windows PC.
MacBook Neo now starts at $699 without Touch ID, which is same price as the incredible Dell XPS 13 that's far more equipped at this price.
MacBook Air 13-inch now starts at $1,299, which is $150 more than the Surface Laptop 13-inch with 16GB RAM.
MacBook Pro now starts at $1,999(!!) which is a whopping $400 more expensive than the new Surface Laptop 8. Insane price hikes across the board.
BIG NEWS: Microsoft is launching its first real MacBook Pro competitor in the Apple Silicon era with its new Surface Laptop Ultra, coming this fall.
Microsoft is making a beefed-up Surface Laptop complete with NVIDIAтАЩs new N1X SoC, officially dubbed RTX Spark. ItтАЩs the most powerful Surface ever made, competing head to head with high-end configurations of the MacBook Pro and offering 1 petaflop of AI Compute power, up to 128GB unified memory, and full CUDA support.
It features an incredible 15-inch Mini-LED screen, the largest haptic trackpad ever on a Surface, and a wider selection of ports including HDMI and a full-sized SD card reader.
This is the full package. The ultimate Windows laptop. So exciting. https://t.co/zrGzfiGdoB
Ouch. Microsoft just raised prices of all its Surface PCs by a A LOT. The Surface Pro 12-inch, which launched last year at $799, now starts at $1,049 for the same config.
Surface Laptop 7 and Pro 11, which launched in 2024 for $999, now starts at $1,499. Even the midrange Surface Laptop 13-inch, which many said is the closest thing Microsoft has to a MacBook Neo competitor, is now $1,199, which is $100 more expensive than a MacBook Air M5 and $200 more than the flagship Laptop 7 was in 2024.
Of course, this is all due to the current RAM/component crisis. But man, this is tough to swallow. And this pricing is likely a good indication as to what the next-gen devices will cost, too. https://t.co/U7VmgHC9Ee
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