Their followers won't consume that product and as a brand you don't only need to advertise the products you need people who will buy them. That's why ys is so loved by brands because his fans keep buying and promoting them. You as well want to create a loyal consumer and a fandom
For those saying that brands aren't interested in ys I will explain this as someone who works in marketing and graphic design. Brands are interested in both popularity and influence, you can have someone popular advertising a product, but if that person doesn't suit that field+
Hongjoong telling fans who camp or visit their building not to do it and ppl making it about the trucks and it doesn't even make sense if u relate what he's saying to it?
it's always his words that people love to twist and he the one getting hate for it 😭