Catherine Heath 💫

Catherine is a B2B SaaS writer based in Manchester. She specializes in B2B SaaS content writing and copywriting.

[Catherine Heath 💫 @awaywithwords2]

How much does it cost to hire a freelance writer? Find out in this post https://t.co/81EAuH0kdl

[Catherine Heath 💫 @awaywithwords2]

NEW POST: 7 Ways to Level Up Your SaaS Customer Support

"Your SaaS customer support team must be ready to assist your customers. Fast, easy, helpful support can influence customer retention, satisfaction, and long-term growth. "

https://t.co/FAu29UWMCt

[Catherine Heath 💫 @awaywithwords2]

In your #SaaS content marketing strategy, don't forget that it's not all about targeting keywords. Content needs to be specific to your solution and position your app as the answer to the customer's need, which is being covered in the content.

[Catherine Heath 💫 @awaywithwords2]

A Harvey Nash survey found #SaaS to be the most important technology for achieving business success, out of a list of ten technologies. SaaS companies should be investing in content to promote their technology to ensure they can gain valuable market share. https://t.co/dN7brAru5y

[Catherine Heath 💫 @awaywithwords2]

Every content marketing blog post should solve a problem or answer a question for the reader, establishing your business as an authority in your niche. #SaaSMarketing

[Catherine Heath 💫 @awaywithwords2]

@samm_duc I've used many tools including Asana, Trello and Google Sheets. Trello is my preferred choice! What are your content calendar tools?

[Catherine Heath 💫 @awaywithwords2]

When making your #SaaS content marketing plan, create a content calendar including who will be responsible for writing each piece and when it will be ready by. Do keyword research to find ideas for each post to be sure your audience will be searching for your topics.

[Catherine Heath 💫 @awaywithwords2]

NEW POST: The Best Knowledge Base Software for SaaS Customer Support

"Knowledge base software is an online repository of information that is like a content management system for your knowledge. It’s a place for companies to share knowledge, store it online, and disseminate it."

[Catherine Heath 💫 @awaywithwords2]

@samm_duc Yes, more and more competitors will be entering the market!

[Catherine Heath 💫 @awaywithwords2]

80% of businesses plan to make all of their systems #SaaS by 2025, up from 53%, making this a rapidly growing market for software companies already invested in this space.

[Catherine Heath 💫 @awaywithwords2]

Content marketing is relevant not just for your main company website in #SaaS but also your help center when existing and potential customers are searching for product content to educate themselves about your software. #SEO

[Catherine Heath 💫 @awaywithwords2]

@samm_duc All types of documentation have their place but particularly user guides can play a big role in onboarding and troubleshooting.

[Catherine Heath 💫 @awaywithwords2]

Self-service support is one of the most important ways you can create content for your #SaaS users and deflect tickets away from customer support. Documentation for your product empowers users to solve problems for themselves.

[Catherine Heath 💫 @awaywithwords2]

@Sheibban Developing support materials alongside the customer support strategy instead of relying on tickets!

[Catherine Heath 💫 @awaywithwords2]

Help center articles are content for your knowledge base to supply customers with product documentation, user guides, tutorials and reference materials for your #SaaS. Don't forget to invest in your technical writing when developing your support strategy!

[Catherine Heath 💫 @awaywithwords2]

@ShohanUIX Technical writing might be an investment but it's also a cost-saver.

[Catherine Heath 💫 @awaywithwords2]

@samm_duc Really makes a big difference to user adoption!

[Catherine Heath 💫 @awaywithwords2]

Knowledge base help articles are not just good for assisting customers with self-service support. They can also be used to boost your site's SEO and your standing in the search engine rankings as customers search for help with your product. #SaaS

[Catherine Heath 💫 @awaywithwords2]

The #SaaS market is growing but so is Customer Acquisition Cost. SEO-driven #contentmarketing is a great way to generate new leads for your business as long as you're willing to invest in your content strategy to post amazing content.

[Catherine Heath 💫 @awaywithwords2]

NEW POST: How to Measure Customer Satisfaction for your #SaaS in 2025

"Customer satisfaction is the extent to which a customer feels satisfied with the products or services they have received from your business."

https://t.co/jmTFldyP8v

#CustomerSupport

[Catherine Heath 💫 @awaywithwords2]

Online traffic and SEO is the second largest growth lever for SMBs in #SaaS marketing, making this a valuable customer acquisition channel. Invest in your content and watch your customer base grow https://t.co/JtAKLVhlac