A major trend I expect to see in 2021 is growing disdain for #Facebook and for how much many companies are relying on it. Exploring alternatives in the social media world is going to definitely be trending
Influencer marketing is going to be bigger than ever. When you collaborate with the right, target-audience influencers, it still reigns as king of content when it comes to leveling up your brand reach
Meaning and purpose are the marketing trends that allow companies to transcend transactions. Knowing your “why” helps differentiate you from the competition and stand in an authentic place.
That attracts customers. Coming from a place of purpose will drive marketing to new heights and bring customers better suited for what you have to offer
By far the largest marketing trend we are seeing for 2021 is the accelerated adoption of automation. In 2020, marketers had to make do with less and so needed tools that would allow them to carry out all their normal tasks while saving resources.
#Digital transformation will continue to be a focus in 2021, as companies realize that we may never go back to “business as normal.” Companies across every industry will continue to lean into digital technology, and the way we operate will also continue to change.
What Big Tech’s scrutiny means for luxury advertising?
Regulatory oversight of competitive practices of tech giants from #Alibaba to #Amazon could result in more diversified advertising spend for the luxury industry.
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