Axel Thomson

Founder @

[Wondering @wonderinghq]

What a morning it was! ProductParty kicked off again, bringing together an incredible mix of Product Designers, Product Managers, and User Researchers leaders from London’s top product companies. 🌟🥐

Join the waitlist to stay informed about future events https://t.co/BQxZmm4HOG

[Axel Thomson @axelthomso]

We're doing a lot of research internally at @wonderinghq to better understand how product and research teams can use AI in their day-to-day work to shorten the time it takes to collect useful user insights.
At the end of last year we completed our first benchmarking study, comparing our AI-led user interviews and analysis to traditional (completely human-run) user interviews on a narrow topic.

One of the most interesting insights we found is how much AI-led research can shorten the time-to-insight by allowing teams to speed up their research cycle. We saw a 16X improvement when using AI-led user interviews and analysis to collect insights.

Here's the full study: https://t.co/K7dXStN2CL

[Axel Thomson @axelthomso]

Good insights on how to get started applying AI within user research. Key takeaway:

AI as a sidekick: AI-led research allows us to test our assumptions faster and strengthen our results, but it does not replace the need for human judgment.

https://t.co/V19UqQE8zy

[Axel Thomson @axelthomso]

@fchollet Hey @fchollet - completely agree, in-context research is the way to go! Ever interviewed or surveyed users directly on https://t.co/VgIrHerH8b via something like our research platform https://t.co/Vx61w0gYFk?

[Wondering @wonderinghq]

We are delighted to announce we've raised £2.6m to continue developing Ribbon and helping product and user research teams make products that are more useful.

The raise was led by @OctopusVentures with participation from @ConceptVC_, and @MMC_Ventures.

https://t.co/TPwYyI6D8R

[Wondering @wonderinghq]

"Your user interview findings can help your team prioritize, uncover bugs, and remedy confusing flows before they're finalized"

Learn more in our 'cheat sheet' for conducting user interviews below 👇

https://t.co/0ZIiCTA6IX

[Wondering @wonderinghq]

Today we're sharing our new logo and a new direction for our overall look.

Here's a breakdown of the thinking behind the new logo and how we got here: https://t.co/vyxEPMpr3h

[Wondering @wonderinghq]

Ribbon has a new home - you can now find us at https://t.co/Yaa7hlABiJ! 🎉

More details on our blog: https://t.co/BjEa3VoEqs

[Wondering @wonderinghq]

May product updates are out in our new changelog!

A new version of Ribbon.js, a new guide for integrating Ribbon on SquareSpace websites and new tools for managing participant consent.

More in our changelog: https://t.co/37CIDeCvOu

[Axel Thomson @axelthomso]

Excited to share that @RibbonUX has raised pre-seed funding, backed by @MMC_Ventures & @RLCVentures.

We help product teams rapidly do user interviews without having to make compromises on how quickly they can ship.

Cheers @sohear for the feature. https://t.co/DOWuseUJvG

[Wondering @wonderinghq]

New Ribbon product updates out now!⠀🎉

🎨 Live Widget Editor - Customise your Ribbon widget to match with your branding and preview what your users will see.

🏷️ Interview Tags - Organise your interviews by adding tags for separate research projects.

https://t.co/gHgNvsxzjo

[Axel Thomson @axelthomso]

Excited to launch teams on @RibbonUX! Each plan now comes with unlimited seats, making it easier to access all the user interviews happening across your team in one place. Happy researching!

[Wondering @wonderinghq]

Hello, product teams! 👋

Today we're launching teams, meaning you can now access all your team's user interviews straight through your Ribbon dashboard. Check out the full update here: https://t.co/f4ktwYgXNh

[Axel Thomson @axelthomso]

Big thanks to @Mat_Sherman for featuring Ribbon on the latest episode of Forward Thinking Founders!

We discuss how we're building Ribbon to make user research easier for product and user research teams of all sizes.

Check out the episode here: https://t.co/aMdVfzw5OQ

[Axel Thomson @axelthomso]

Ribbon now supports usability testing!

This week we launched two new features to make it easier to run quick usability tests on Ribbon: screen sharing and an in-call chat. ou can now recruit a participant and start a usability test in less than a minute: https://t.co/yur7sonXve

[Axel Thomson @axelthomso]

Last week we launched Ribbon over on Product Hunt and our first users joined us!

We’re getting some great feedback from early users, and over the next few weeks, we’re adding more exciting features to make it super simple to do qu…https://t.co/f83CxWHrDK https://t.co/P6zq1WImlf