Axis App Platform

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[Axis App Platform @axisap]

INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now - Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their market... https://t.co/ZtTLi5V89E

[Axis App Platform @axisap]

New Research Points to the Power of Predictive Analytics - Mobileum, a leader in roaming and traveler data analytics, has announced new research aimed at telecom service providers looking to understand key trends and identify new opportunities to tran... https://t.co/cntuscD5dH

[Axis App Platform @axisap]

Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty - MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data. NextGen consumers are leading the retail industry to a new view on loyalty, according... https://t.co/MLt8RS3dkd

[Axis App Platform @axisap]

First Look: oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud - oneAudience, a first-party mobile data provider that specializes in mobile app usage data, confirmed ahead of the weekend an integration with Adobe Audience Manager,... https://t.co/fSe8PHemRG

[Axis App Platform @axisap]

Smaato, Protected Media Work to Ensure Quality of Online Advertising - Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it has implemented Protected Media’s in-app an... https://t.co/BfCLIQ8Mea

[Axis App Platform @axisap]

How Does Game of Whales Help Mobile Game Developers Make Money in Their Sleep - After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t del... https://t.co/wCQ3xFh62p

[Axis App Platform @axisap]

Ad Trends from MWC 2018 - The following is a guest contributed post by Ignasi Prat, CMO at Tappx Mobile World Congress reached its conclusion last week and again proved to be the beating heart of imminent and future technology. As a Barcelona based co... https://t.co/oJgrpG9lye

[Axis App Platform @axisap]

Boelter Aims to Simplify Restaurant Marketing - The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a custom mobile app that simplifies restauran... https://t.co/BlFPL1DRmT

[Axis App Platform @axisap]

The Duopoly Breaker Won’t Be Who You Expect - The following is a guest contributed post by David De Jong, CEO and Founder, Screen6 It’s hard to go a day in our industry without stumbling across a news or opinion piece related to “The Duopoly.” You’ve ... https://t.co/kkfrVZC3LE

[Axis App Platform @axisap]

Amobee Unveils Custom Bid Algorithms for Marketers - MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies — has rolled out enhancements to its platform that allow buyers to de... https://t.co/uXTn55zMAZ

[Axis App Platform @axisap]

First Look: Urban Airship Expands its Platform to Revolutionize In-App Engagement - Ahead of the weekend, MMW learned that Urban Airship has big plans in the works. Fast-following the announcement of AI Marketing Orchestration for cross-channel messag... https://t.co/av4wlZzU02

[Axis App Platform @axisap]

Opinion: What’s the deal with Customer Segmentation? - The following is a guest contributed post from Iqbal Kaur, co-founder of Zylotech. In a highly competitive market, it is critical for a marketer to know who the right person is for sending informa... https://t.co/u9SJt8ffJe

[Axis App Platform @axisap]

Rockerbox Introduces New Tech to Help Marketers Identify and Activate Audiences - Rockerbox launched on Tuesday its Recency Marketing Platform, the first technology solution that “enables companies to leverage recent user behaviors to improve their cu... https://t.co/ir4zyuHC58

[Axis App Platform @axisap]

Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving - The following is a guest contributed post by Tim Mahlman, President, President of Advertiser and Publisher Strategy, Oath At IAB’s Annual Leadership Meeting, Unil... https://t.co/MImClJxmJj

[Axis App Platform @axisap]

Virtualitics Scores Millions in Funding To Unlock Big Data Insights For Global Companies - MMW learned Wednesday that Virtualitics — a breakthrough pioneer in next generation big data visualization and analytics — has closed a $7 million Series B roun... https://t.co/XnrW8zr644

[Axis App Platform @axisap]

First Look at The Nation’s First Telematics-Based Advertising Network - Answer Financial, a leader in the insurtech space for the past 20 years, today announced the launch of Answer Marketplace, the nation’s first telematics-based advertising network.... https://t.co/d7AqdRNnih

[Axis App Platform @axisap]

Stayhealthy Trims the Fat in Modern Healthcare with Innovation That’s Off the Scale - It’s a tough job but somebody’s got to do it. That somebody, in this case, is stayhealthy. A healthcare solutions pioneer for the mobile age, the company is addressi... https://t.co/E7dFVs8bVn

[Axis App Platform @axisap]

Fyber and Partners Launch New In-App Header Bidding Technology - Ahead of the weekend, MMW learned that Fyber — a leading technology company creating solutions for smarter ad monetization — announced the launch of Fyber FairBid, the world’s “first and... https://t.co/F1X6OHwYLM

[Axis App Platform @axisap]

Blockchain Conference in San Francisco Set for March 22-23, 2018 - On March 22-23, 2018 at San Francisco, people from all over the world will come together to put on a top-tier event bringing blockchain experts and business leaders in one place. Repre... https://t.co/xo3wNd9Kod

[Axis App Platform @axisap]

Digital Ads Finally Get Out From Under the Plumbing - The following is a guest contributed post by Daniel Meehan, CEO at PadSquad. Why has digital advertising always been approached so differently than any other form of the art? Banners were among the... https://t.co/k9pNE9zHbD