Alex Knickerbocker

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[Alex Knickerbocker @axknickerbocker]

@__Talley__ sound design can easily make or break a video - so important, glad to see it's getting some attention

[Alex Knickerbocker @axknickerbocker]

@RageAnimation always love seeing people serious about the craft!

[Alex Knickerbocker @axknickerbocker]

@EFXvishal the winning ratio 🔊

[Alex Knickerbocker @axknickerbocker]

This is what GenAl is going to bring:

1. Phase out consumer access to local compute by pricing you out and forcing artificial scarcity.

2. Charge for all processing power you use for working, gaming/video streaming, everything - they will make it your only option.

3. Change pricing models to charge you by month, by hour, then by minute.

4. Monitor it all and censor it as they please.

Their Terms of Service will dictate it all and without the power of choice, they won't care how anyone feels about it.

Full control.
Everything As A Service.
You will pay by the minute to be perpetually surveilled.
GenAl and data centers, the Trojan horse - subsidized by your payments and your tax dollars.

Don’t fall for it.

[Pirat_Nation 🔴 @Pirat_Nation]

GeForce NOW’s 100-hour monthly cap starts January 1 for everyone

NVIDIA announced that paid members will be affected by the change starting from January 2026.

[Alex Knickerbocker @axknickerbocker]

the more I see of this kind of garbage, the more i wonder what kind of automated propaganda machine is responsible recycling the same formats of posts/"totally not ads"/slop videos on such a wide scale.

AI is not here to "destroy Hollywood" or to "democratize creativity" or whatever other nonsense is being used to sell the idea of it to the general public, and the data centers enabling it are not being made possible by $20/month "Pro" subscription revenue.

[Jaynit Makwana @JaynitMakwana]

🚨 BREAKING: Hollywood should be worried.

AI just wiped out the most expensive part of video production.

No crew.
No sound designer.
No post-production pipeline.

Alibaba’s open-source model WAN 2.6 generates complete audiovisual scenes in one shot.

7 insane examples 👀:

[delian @zebulgar]

just read this in an investor update

"older engineers who graduated from college pre-GPT are actually the best-suited for our purposes. They have fundamental programming ability that's lost amongst most of the current-gen."

the AI-induced thinking/skills decay has begun

wild

[Alex Knickerbocker @axknickerbocker]

@LukeBarnett Love to (not) see it.

Have yet to meet a single person who actively wants to consume AI generated content. Only make it for others to consume.

[Alex Knickerbocker @axknickerbocker]

This, but across every industry

☠️

[Lisan al Gaib @scaling01]

> freeze hiring
> start firing
> invest in AI infrastructure
> deploy "AI software engineers"
> wait 3 years
> ...
> ...
> ...
> AI introduced more technical debt than a fresh mathematics PhD
> software becomes more and more buggy
> slowly lose customers
> hire consultants to fix it
> consultants use AI to fix it
> still not fixed
> management blames consultants
> try to hire cheap juniors to fix it
> no more juniors left because training programs were stopped
> hire super rare and expensive seniors instead
> senior recommends resetting main branch to a commit 3 years ago
> AI infrastructure investments depreciated 90%
> all company numbers red
> seppuku

[Alex Knickerbocker @axknickerbocker]

@hmkherman not really. but for $60, you'd probably appreciate https://t.co/9DltrTiQAS. it's powerful, quick to learn, used in serious pro studios...totally worth the price if you're able.

[Alex Knickerbocker @axknickerbocker]

most of the synths used on classic albums were selected BECAUSE of their sound and presets, then dialed in further from there

yes, you CAN get most synths to do the things you want with enough time and tweaking. but isn't the whole point of buying a synth (or any instrument/tool) to be able to get the sounds you want quickly and easily?

[Alex Knickerbocker @axknickerbocker]

@ryanbooth @ScottJeschke same! was such a unique project to work on, we did some once in a lifetime stuff for it that i hope people will continue to appreciate as it ages.

[Alex Knickerbocker @axknickerbocker]

ha, same! post sound team. captured and edited a lot of authentic stuff for it that you might appreciate:

rocket engine elements were captured in part at NASA JPL for liftoffs and flight.

the suit airflow in the moon sequence is the real thing - recorded Neil Armstrong’s suit at ILC Dover.

all the suit movement sound is real - sourced from private collections of artifacts around the country.

and lots more!

[Alex Knickerbocker @axknickerbocker]

@StephenSeanFord ok new idea hear me out

TWO companies own everything

[Alex Knickerbocker @axknickerbocker]

@j_stocky Thule elk = forest monsters

Macaws, pitched down 50% = dinosaurs

Tree frogs, pitched down = tech UI

[Alex Knickerbocker @axknickerbocker]

@Drewfromweb3 Great sound separates the amateurs from the pros. Dialog (if there is any) tells you the story. Music tells you how to feel about it. Sound effects immerse you in it completely.

You can have the best footage ever, and bad sound will destroy it even faster than silence will.

[Alex Knickerbocker @axknickerbocker]

@Ryker_Strategy @shkeffys clearly missed the joke

[jared wolf @jar3dwolf]

The tech community really needs to spend more time outside their bubble

What if I told you OpenAI hired six different vendors (that’s a company - not a freelancer) to do creative, production, vfx, sound, color, and editing

GenAI / text to video is a gimmick for advertisers, a tool for indie creators, an experiment for filmmakers at best and while we’re leaning in to new tech at supernova I don’t see that changing for a long time