Melissa Swader🎤🎥📝

CEO, Marketing/PR Agency- 2026 CREi Women of Influence & RISMedia RE Newsmaker | Journalist | Book Author | Editor- THRIVE! | Podcaster | #WomeninCRE Founder

[Melissa Swader🎤🎥📝 @azPRninja]

♦️I'M SO EXCITED TO ANNOUNCE THAT MY 1ST BOOK IS NOW AVAILABLE ON @amazon ☺ I share personal stories & marketing strategies that have helped elevate thousands of people in my career - It will take elevate your game to the next level✅ https://t.co/5L9OyyGz9A

[Melissa Swader🎤🎥📝 @azPRninja]

@dayharrison I will definitely look at the album. Thank you. ☺

[Melissa Swader🎤🎥📝 @azPRninja]

Looking for pics from those who attended! 😊 Media inquiry. TIA

[Women in Commercial Real Estate @womenincre]

Hello ladies & gents, if you attended the @ICSC and/or have any networking party pics this past week, we would love to use your photos and share your experience.
If you want some extra PR, please DM us. ☺ #icsc #networking #CRE

[Melissa Swader🎤🎥📝 @azPRninja]

@kristiancotta 🤣🤣🤣🤣

When you know, you know! LOL

[Melissa Swader🎤🎥📝 @azPRninja]

If you live in Arizona, then you know!

Can you guess the bus that’s missing?
🤣🤣🤣

#glendale

[Melissa Swader🎤🎥📝 @azPRninja]

@theBrokerList @ToriNook @adler9914 What a great pic of all the ladies! #womenincre 😊

I missed y’all! I was bummed I had to cancel last minute but I can’t wait to see all the pics! I love how colorful & energetic this came out too! Way to go ladies. 👠👠🎉

[Chiara Petro, Broker @ChiaraPetro]

👉 SEEKING FREESTANDING RETAIL BUILDING – Maryville, TN
My client is looking to relocate within a 5-mile radius of their current location.
Ideal space is 2,500–3,500 SF w/ample parking, strong visibility from US-129. Must be close proximity to Foothills Mall. Submit sites ⤵️

[Melissa Swader🎤🎥📝 @azPRninja]

In the spirit of @ICSC next week, there’s no better time to discuss “how to effectively network when you attend industry events”.

It’s not about how many business cards you hand out or collect, it’s about leaving a lasting impression that results in future conversations, connections & collaboration.

So be sure to register below! 😉

It’s going to be a great call! #womenincre

[Women in Commercial Real Estate @womenincre]

We are back this month!!! 🎉🙌🏼 Join us for our monthly zoom call on May 28th.

Register here: https://t.co/CbQfmI33SA

We get real on every call! Our open discussions are incredible. #womenincre

[Melissa Swader🎤🎥📝 @azPRninja]

@theBrokerList I am going to miss @DanielleFHaney being there right in front with us. ☺ Instead I will be spending the weekend in Boulder City, celebrating her life. ☺♥ RIP.

[Melissa Swader🎤🎥📝 @azPRninja]

Happy Birthday, @dotene ☺♥ You are an amazing woman and special friend and I appreciate our friendship over the last 6 years so much. You are such a beautiful person inside & out and I hope your birthday week is going amazing too. #happybirthday

[Women in Commercial Real Estate @womenincre]

It's a birthday celebration week!!! ☺ Join us in wishing this incredible #womenincre in Atlanta, GA with BHHS, Commercial Georgia Properties a very Happy Happy Birthday! @dotene is such a valuable asset to our network and we wish her the best of birthdays yet. 🎉

[Melissa Swader🎤🎥📝 @azPRninja]

Thank you🙏She was such a caring and compassionate person. Heavy heart indeed. I will miss her greatly.

[Beth Anne Grib @BCCommercial]

@azPRninja @womenincre @DanielleFHaney @dayharrison @dotene My heart is so heavy. My prayers lift you and all of those who loved her up to GOD for the comfort only HE can give to your hurting hearts. Danielle is a beautiful soul, inside and out and the #womenofcre will miss her dearly.

[Melissa Swader🎤🎥📝 @azPRninja]

@DebraHazelComm Thank you Debra.🙏

[Melissa Swader🎤🎥📝 @azPRninja]

It is with such a heavy heart and great sadness to announce that one of my best friends, and one of our @womenincre sister, friend and colleague, @DanielleFHaney suddenly passed away this past Friday. She supported so many of you on X and was filled with kindness and compassion every day.

She is survived by her husband and daughter who just celebrated her 1-year wedding anniversary. It was Dani's last post on her Facebook page; being a proud mother.

Instead of our ICSC plans in Vegas (as roomies), a tradition we have enjoyed for years, I will be attending her celebration of life. 🙏😢

This unfortunate loss is a powerful reminder to cherish the relationships in our lives every single day. We move so quickly, often assuming there will always be more time—more conversations, more laughs, more moments to say what’s on our hearts.

But the truth is, nothing is guaranteed, and we can’t take a single day for granted.

Hold your people a little closer. Say the words. Make the call. Show up.

Let them know how much they mean to you—not someday, but today.

Because sometimes, without warning, a moment becomes a memory… and you never realize it was the last conversation.

My heart is so broken and she will be greatly missed and cherished forever. 😭🙏🙏

[Melissa Swader🎤🎥📝 @azPRninja]

@dotene @womenincre @DanielleFHaney @dayharrison Yes, she will be. ♥

[Melissa Swader🎤🎥📝 @azPRninja]

The secret to building your brands on social media is working with the CEO’s and agency owners who are using the same strategy in building their own personal brands. 😊

It’s not often you see business owners creating content for themselves. Why?
It’s easier to hire an expert!
🏆Ranked TOP 10 in Ranking Arizona Magazine in marketing, graphic design and PR. 🎉👏🏼🙌🏼🥰

[Melissa Swader🎤🎥📝 @azPRninja]

Should I write another book about people who are suddenly wanting to write books?

Somehow they are producing them in a couple months. Mmmhh???

➡️ Don’t use AI to write your books - just remember it’s pulling information from the internet that is already published.

Side note- If you want to become a nonfiction author only for the notoriety, you will never sell your books.

The authors making a difference are the ones that spent years working on their books because they cared about what people would be reading, learning, motivated and encouraged by what’s in the book.

#authors #bookauthor #writers #writingcommunity

[theBrokerList @theBrokerList]

Help! We need sponsors to buy everybody a drink at #LetsGetSocial!

During ICSC, Let's Get Social is the kick off event on Monday night from 5 - 7 pm. This cocktail party is in its 12th year and we need support.

Please ask anyone who is planning to attend ICSC if they wish to help us throw this amazing party that brings to many of us social media folks together. It is truly a reunion for some and a meet up #IRL for others.

Let's Get Social!

DM me if you know a sponsor who might be interested.

Register to attend here: https://t.co/3OjzljXmHS

#ICSC #Event #LetsGetSocial2026

@DanielHerrold @Dirtdog @crepodcasts @dayharrison @cremarketing_ @kristiancotta @kenashley @BarbiReuter @azPRninja @DavisCre @Brit_Megrath @hey_itsfly @TheMoRegalado @BuildoutInc @NNN_Market @CREgrow

[Melissa Swader🎤🎥📝 @azPRninja]

Though people associate me to the @womenincre and the brand first, I take that as a huge compliment because I built the brand myself! ☺

For those in #commercialrealestate, just a friendly reminder that I am the CEO of a top-ranked marketing & PR agency based in Phoenix, AZ. I build brands for many companies and professionals......just One Yellow Brick at a time. 👠👠

Commercial Real Estate Marketing is what I have been doing for the last 15 years, but I have been in the marketing & PR industry for 26 years! I had my business license before my ASU diploma.

There are only a handful of people who are the real OG's in #CREmarketing - The term "Creating Content" became a trend in the last 5-10 years, and "Content Creators" were adapted soon after. Social Media has been revolutionary in the way people use it today.

➡️If you are looking to ramp up your #marketing in the 2nd quarter and create a better roadmap for elevating your real estate brand, then contact me. I can provide the insight and direction you may have been missing.

Proudly sharing my agency was named to the TOP 10 Best Businesses in Ranking Arizona Magazine, by AZ Big Media. ☺ Largest voting poll in AZ.

[Melissa Swader🎤🎥📝 @azPRninja]

There were many times I felt like that. Since my book is nonfiction, it brought back a lot buried emotions and telling my story brought back a lot of pain that came along with it. Like fiction, as writers and authors, you become part of those characters and deeply invested in their emotional journey too.

Great post, Sienna!

[Melissa Swader🎤🎥📝 @azPRninja]

Building your following on #socialmedia is about building your network and connections in the industry space you are working in. With that said, I wanted to thank everyone who is following me on #linkedin and engaging in my posts.

Collaboration starts with MUTUAL communication and engagement. 🤝

You never truly know if there’s alignment for a partnership or opportunity unless you take the time to connect, interact, and learn about each other.

Meaningful conversations, thoughtful comments, and consistent engagement help build trust, reveal shared goals, and open the door to authentic collaboration.
If you are on LinkedIn, let's connect if we haven't already. ☺ https://t.co/pIek6x4GRi

[Melissa Swader🎤🎥📝 @azPRninja]

Whether you agree or disagree with me, I’ve been saying this for many many years (before X). That one day @elonmusk would revolutionize technology, media, and communication on a universal level.

This is the best explanation by @brivael I have read. 👏🏼👏🏼 And I’m all for it! 😉

[Brivael Le Pogam @brivael]

Je crois qu'on ne mesure pas ce qu'Elon Musk est en train de construire avec X.

Tous les médias de l'histoire ont été couplés à une culture, une langue, une bulle géographique. Le Monde parle aux Français. Le NYT parle aux Américains. NHK parle aux Japonais. Chaque média filtre le réel à travers le prisme de sa culture locale.

X est en train de devenir le premier média de l'humanité. Pas d'un pays. De l'espèce.

Je le vis en temps réel. Mes posts en français se font RT par des Japonais, répondre par des Brésiliens, citer par des Américains. Des conversations qui n'auraient jamais existé il y a 5 ans. Un libertarien français qui débat avec un ingénieur de Tokyo et un entrepreneur de Sao Paulo sous le même tweet. Pas traduit par un éditeur. Traduit instantanément par l'IA, en un clic.

Les bulles de filtre culturelles sont en train d'exploser.

Et je pense qu'on sous-estime massivement les effets composés de ça.

Quand une idée peut traverser un océan en 3 secondes, quand un argument sourcé posté à Paris peut être vérifié par un économiste à Singapour et amplifié par un développeur à Austin dans la même heure, le coût de propagation d'une bonne idée tend vers zéro.

Et c'est catastrophique pour un type d'acteur très précis : les médias qui ont construit leur business model sur le monopole de l'information locale. Ceux qui pouvaient raconter n'importe quoi sur "ce qui se passe ailleurs" parce que personne ne pouvait vérifier.

Quand un journaliste français écrit que "le modèle américain ne marche pas", maintenant il y a 50 Américains dans les réponses avec des sources. Quand un éditorialiste dit que "le Danemark prouve que le socialisme fonctionne", il y a un Danois qui explique que le Danemark est 10e en liberté économique mondiale.

Le fact-checking n'est plus un département. C'est un effet réseau.

Les médias honnêtes n'ont rien à craindre de ça. Les médias qui vendaient une narration protégée par l'ignorance géographique de leur audience vont avoir un problème existentiel.

Parce qu'on ne peut plus mentir à l'échelle locale quand le monde entier regarde.

[NASA @NASA]

“On the Moon is a photo of my family. I pray it reminds you that we and America and all of the world are cheering you on.”

Apollo 16 astronaut Charlie Duke recorded a message for the Artemis II crew. Fitting that they hear his words as they close in on their lunar destination.