Azeez @azeezoskco1 - Twitter Profile

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3 months ago

I spent the past few weeks doing something most business developers in crypto don’t bother doing. I sat down one-on-one with KOLs…not to pitch them, just to listen. I built a Notion tracker to log it properly: their active platforms, total followers, past exchanges they’ve worked with, actual vs. estimated monthly trading volume, where past deals fell short, their expectations, and what a genuinely good deal looks like from their side. A few things came up again and again. → Some KOLs are done promoting exchanges. Not because the audience isn’t there, because exchanges don’t keep their word, upfront payment is weak or nonexistent, and some BDs are just greedy. → One story stuck with me. A KOL new to exchange partnerships was handed a BD’s own affiliate login to promote under… not his own dashboard. The moment he asked to withdraw what he’d earned, he got logged out and blocked. That’s not a one-off. That’s a trust problem this whole space has. → It goes both ways, too. Some KOLs take the upfront payment and trial funds and never come close to delivering. Some just take the money and vanish. If you’re building these relationships, you have to be able to spot both sides of that risk. → And the thing that mattered most to most KOLs wasn’t even money. It was support. A dedicated contact, faster listing access, real co-marketing. Not everyone made the cut, either. If someone’s numbers didn’t add up, I passed. If a KOL claims a certain trading volume, I ask for proof… real screenshots, a short screen recording of their actual affiliate dashboard. No proof, no deal. This is the kind of work I think is missing from a lot of exchange BD teams right now. Actual relationship intelligence, not just outreach volume. If you’re building out KOL or creator partnerships in crypto and want someone already doing this work, my DMs are open.

azeezoskco1's tweet photo. I spent the past few weeks doing something most business developers in crypto don’t bother doing.

I sat down one-on-one with KOLs…not to pitch them, just to listen.

I built a Notion tracker to log it properly: their active platforms, total followers, past exchanges they’ve worked with, actual vs. estimated monthly trading volume, where past deals fell short, their expectations, and what a genuinely good deal looks like from their side.

A few things came up again and again.

→ Some KOLs are done promoting exchanges. Not because the audience isn’t there, because exchanges don’t keep their word, upfront payment is weak or nonexistent, and some BDs are just greedy.

→ One story stuck with me. A KOL new to exchange partnerships was handed a BD’s own affiliate login to promote under… not his own dashboard. The moment he asked to withdraw what he’d earned, he got logged out and blocked. That’s not a one-off. That’s a trust problem this whole space has.

→ It goes both ways, too. Some KOLs take the upfront payment and trial funds and never come close to delivering. Some just take the money and vanish. If you’re building these relationships, you have to be able to spot both sides of that risk.

→ And the thing that mattered most to most KOLs wasn’t even money. It was support. A dedicated contact, faster listing access, real co-marketing.

Not everyone made the cut, either. If someone’s numbers didn’t add up, I passed. If a KOL claims a certain trading volume, I ask for proof… real screenshots, a short screen recording of their actual affiliate dashboard. No proof, no deal.

This is the kind of work I think is missing from a lot of exchange BD teams right now. Actual relationship intelligence, not just outreach volume.

If you’re building out KOL or creator partnerships in crypto and want someone already doing this work, my DMs are open.

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