Barbie’s opening weekend was $337M. That’s nearly 2x Oppenheimer’s $174M.
Warner Brother's insane ”Operation Barbie Summer” is a big part of that success.
These are 50 of the team's most amazing marketing stunts:
1. 3D ad in front of Burj Khalifa
Netflix is officially rebooting ‘Chronicles of Narnia’ with ‘Barbie’ director Greta Gerwig set to write and direct at least two films in the franchise.