There is a difference between being close to the music and understanding the business around it.
Proximity gives you access.
Perspective gives you context.
The strongest industry practitioners learn to move between both: understanding the creative instinct while recognising the systems, economics and relationships that allow that instinct to scale.
A lot of the music business is figuring out how much control you’re willing to exchange for an opportunity. Learning when to compromise without compromising yourself
A lot of the music business is figuring out how much control you’re willing to exchange for an opportunity. Learning when to compromise without compromising yourself
@bobbyceezar Start a new movie, first scene - an igbo man picks up his phone "What?!! My container sank in the sea???!" In 2026 omo i just dey gnash teeth 😂
I think one of the hardest things about being creative is having more ideas than you have the time, money, or energy to execute. Your brain is producing at full speed.
Your reality is saying, “Please calm down.”
This is Ty Baisden - one of the music industry's most brilliant minds & the operator behind Brent Faiyaz's massive independent career.
Here are some of my favorite takeaways from our recent conversation:
Four years ago, Sony Music Publishing handed me a blank page. Today I close my chapter as Managing Director for Nigeria & West Africa.
What we wrote on that page:
We opened the door - "West Africa" became a starting point rather than a boundary.
We built the Legends Project because the people who wrote the songs that raised us deserve to own and benefit from the songs that raised us.
We signed young writers who are now on records currently following you around on the radio, TV and every playlist you own. 😌
We pulled off one of the biggest writing camps this continent has seen, and we sat in the rooms where policy actually gets made.
To the writers who shaped our history and the ones carrying the baton now — working with you has been the honour of my professional life. Thank you for the trust.
Thank you, Sony Music Publishing for the mandate and for backing the build. To the SMP Nigeria team, it has been a pleasure working with you all.
What's next? Other opportunities and announcements in due course. We'll all just have to wait and see. 👀
But first, a few months of cuddling my wife and my sons. 💙💕
@ProbablyDafe You know if you have the funds to gamble and network to make things happen, you can sign your artist and have them keep 100% of their IP?
@b_zephy They finance music with an advance. If your intention is to hand over your masters to the label, then allow them fund you.
The artists I work with will retain ownership of what they create. Thank you.