GUCCI RACING
The House enters Formula One, becoming title partner of the Alpine Formula One Team from 2027, and introduces Gucci Racing—a new business and experiential platform at the intersection of luxury and sport.
#GucciRacing@AlpineF1Team
Luxury takes the grid: Gucci announces title partnership with Alpine Formula One Team starting next season.
From the 2027 FIA Formula One World Championship, we will race as ‘Gucci Racing Alpine Formula One Team’ and compete in Gucci colours. This will be the first time a luxury fashion house serves as title partner of a team competing at the pinnacle of motorsport, Formula One.
Driven by mutual ambition and shared values, the collaboration introduces Gucci Racing, a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport.
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