MAGIC Fund

Global early-stage fund built by founders for founders

[MAGIC Fund @backedbymagic]

Most teams track too many metrics and align on none of them.

The North Star Metric fixes that.

[MAGIC Fund @backedbymagic]

It is the single number that best captures the core value your product delivers, and when the whole company optimizes for it, everything else tends to follow. Find yours early.

[MAGIC Fund @backedbymagic]

Your founding team says a lot more to investors than you realise.

In this snippet, our General Partner, @TemiMarcella shares why investors are interested in your founding team and what they look out for.

[MAGIC Fund @backedbymagic]

MAGIC is proud to support the Trii team as they open the market to millions of Latin Americans who were always ready to invest.

[MAGIC Fund @backedbymagic]

Millions of people across Latin America have savings. Very few of them have ever made an investment.

[MAGIC Fund @backedbymagic]

No gatekeeping or unnecessary complexity. Just the market, made accessible.

Backed by Y Combinator, Grupo Bancolombia, and Harvard, Trii has built the kind of institutional support that reflects both the scale of the opportunity and the seriousness of the execution.

[MAGIC Fund @backedbymagic]

What ties the portfolio together is a consistent bet on founders who understand the operational depth their problems require, and who have the resilience to build before the conditions are comfortable.

That is the kind of investor Matt is, because it is the kind of builder he has been.

MAGIC is proud to have him at the table.

[MAGIC Fund @backedbymagic]

Meet Matt Greenleaf, Founding Operating Partner at MAGIC Fund.

Shortly after graduating from San Francisco State University, Matt joined MAGIC in 2017 as one of its earliest architects, helping shape the fund’s portfolio and philosophy: that the best early-stage capital comes from people who have been in the room where things are built.

That philosophy wasn’t just talk because in 2023, Matt co-founded Bridle, an all-in-one equine management platform. He also served as Head of Growth and Ops at DoNotPay, an AI-driven legal tech company. 

He has also mentored the next generation of founders through 500 Global and Leapgap, the first startup accelerator built specifically for high school entrepreneurs.
His portfolio at MAGIC reflects a range of Fintech and Deeptech. Kiwibot, the sidewalk robotics company now operating across 30+ US university campuses, Rollfi, the embedded payroll and benefits platform acquired by Priority Technology, Reelables, building smart label technology for supply chain visibility, Somos Internet, Volantis, Void Pet, Schemata, and many others.

[MAGIC Fund @backedbymagic]

MAGIC is proud to be backing the Vero Technologies team as they build the modern infrastructure layer that wholesale lending has long needed.

[MAGIC Fund @backedbymagic]

Wholesale lending runs on infrastructure most people never think about.

[MAGIC Fund @backedbymagic]

Vero Technologies is the fix.

[MAGIC Fund @backedbymagic]

Founded by Tal Cohen, Plastic Back is building infrastructure that closes the loop between waste handling and petrochemical production.

[MAGIC Fund @backedbymagic]

We are pleased to spotlight Plastic Back, a clean tech company in our portfolio converting plastic waste into crude oil and other valuable chemicals.

[MAGIC Fund @backedbymagic]

For waste producers, this means an alternative to expensive removal fees.

For landfills and treatment sites, it means less volume.

For the petrochemical industry, it means a cleaner, circular feedstock.

[MAGIC Fund @backedbymagic]

When everyone has the tools to create, the most valuable skill becomes the ability to cut through the noise.

Check out the full article on Curation and Community in an Age of Convergence👇🏾

https://t.co/uaLLy7HrEH