Backlash Creative

"Big Agency Thinking, Without the Price Tag"

Creative experiential agency

[Backlash Creative @backlash_create]

We are working with @weareisla_uk who are a non-profit organisation founded as the event industry’s response to the climate crisis. Backlash is committed to reducing the effects of our industry & we are thrilled to become an early adopter member! #ClimateChange #Sustainability

[Backlash Creative @backlash_create]

👩🏼‍🚀👩🏻‍💼👮🏽👩🏽‍🎤👩🏽‍⚖️👩🏽‍🚒👩🏼‍🔬👩🏾‍🔧 After such a difficult few months it’s a really lovely feeling to be nominated by @popaiuki for the experiential work we created for @Barbie & @SmythsToysUK

Check it out - https://t.co/iZDKNUz0Xz

#experiential #retail #barbie #instore #brandexperience

[isla @weareisla_uk]

Over the moon to announce 15 new members since our launch in September. These early adopters are integral in the transition to a sustainable future for the industry and we’re thrilled to be working with such brilliant organisations! Get involved ☞ https://t.co/YquOn8iBeJ

[Backlash Creative @backlash_create]

Bravo @Specsavers - A nice little media buy inspired by the lovely Dominic Cummings https://t.co/UIX2zz4Zfm

[Backlash Creative @backlash_create]

Not really 'our bag' but a great way to grab consumer's attention in aisle...

[Tokinomo In-Store Marketing Robots @Tokinomo1]

Sampling campaigns in supermarkets have been cancelled due to Covid-19. If you're wondering that to do next, you probably haven't met Tokinomo yet 👇
#FutureOfRetail #Retailtainment #RetailMarketing #InstorePromotions

[Backlash Creative @backlash_create]

We are back with a 🔥fresh🔥 new look and fresh ideas!
Check out our new website and creative work spanning experiential, retail, digital and exhibition.
👉🏼https://t.co/tXO8MahsgA👈🏽

#experiential #retail #marketing #exhibition #visualmerchandising #brandexperience #travelretail

[Backlash Creative @backlash_create]

Phew - Business events and conferences given go ahead to resume from 1 October.

https://t.co/BbQAZ8oAiJ

#events #experiential #b2b

[Backlash Creative @backlash_create]

Selfridges launches new sustainable retail campaign. Retail and events are notorious offenders and need to do a lot more to become sustainable - We offer zero impact solutions from production, logistics through to disposal

https://t.co/qgKvhwCk91

#Retail #Experiential

[Backlash Creative @backlash_create]

Interesting new retail approach from Nike to support their increasing Direct To Consumer strategy - I think we will be seeing more of this tactical physical retail and brand activation presence as DTC grows.

https://t.co/1lOQupQljG

#retail #futureretail #experiential

[Backlash Creative @backlash_create]

No nonsense guide to market segmentation. Worth a read!

[Ian Barnard @mixesintheattic]

MARKET SEGMENTATION 101

Segmentation is often misunderstood or misused, which is a shame because it’s a vital ingredient in any good marketing strategy.

I’m going to show you how to properly segment any market.

Marketing Strategy Thread 1/n

[Backlash Creative @backlash_create]

SAFE SOCIAL EXPERIENTIAL ACTIVATIONS YOU CAN USE RIGHT NOW. We have pulled together five different types of physical experience that can be used right now to engage audiences. https://t.co/Gi9pu0V90G #experiential #brandexperience #retail

[Backlash Creative @backlash_create]

PERSONALISATION SAVES CHRISTMAS. This could be the year for in-store personalisation activities. Consumers will be looking to make Christmas extra special, especially for those that they might not be able to visit - For more info https://t.co/1HhQ4xdq6o #personalisation #retail