Backlight

We back Media & Entertainment. We back Creators & Collaborators. We back Everything Video.
#WeAreBacklight

[Backlight @Backlight]

Pleased to meet you! We are Backlight. Learn more about who we are here: https://t.co/QMCw3zXyPe
#WeAreBacklight

[Backlight @Backlight]

Hybrid cloud + AI = your media management dream team. 🌐⚡

Scale smarter, cut costs, and streamline workflows. Ready to see the difference? ➡️ https://t.co/DRHScBpJ2z

#CloudSolutions #HybridWorkflow #AI

[Backlight @Backlight]

Iconik is bridging the gap between large enterprises and smaller, agile teams. Our 2025 media stats report shows:

📈 Fastest growth in teams with 20-50 users (+15.5% YoY).

Explore how iconik serves teams of every size in our 2025 media stats report: https://t.co/L50KHCuhLZ

[Backlight @Backlight]

Don’t let your #DarkData stay in the shadows. Organize and enhance your media with #AI and #MediaAssetManagement software to save costs, increase productivity, and scale seamlessly. 💼 Learn more: https://t.co/N7lO2FqkFl

#MediaManagement #DarkData #AI

[Backlight @Backlight]

🎥 464.5 years of video. 🎵 223.5 years of audio.

That’s how much media iconik manages — equivalent to streaming content since the Renaissance!

📈 And it’s still growing:
➕ 41% YoY video growth.
➕ 7% YoY audio growth.

Get the full story in the 2025 iconik media stats Report: https://t.co/XPOylMGtS4

[Backlight @Backlight]

Did you know? Iconik serves 21 industries, proving that nearly every company today is a media company.

From movies and advertising to non-profits, media management has never been more critical.

Learn how teams are thriving with iconik in our 2025 media stats report: https://t.co/EbIXFaGLPf

[Backlight @Backlight]

Your media library is massive — but are you finding what you need? 🔍

Discover how AI-powered indexing makes content search intuitive and fast. Efficiency, meet creativity. 💡https://t.co/Rix14dOT1M

#Metadata #AIAutomation #Scalability

[Backlight @Backlight]

The numbers don’t lie: data is growing rapidly and needs to be managed. In 2024 alone, iconik saw:

➕ 36% YoY growth in managed data.
➕ 67% increase in assets managed – up to 587.8 million!

Find out how scalable solutions are keeping pace with this growth in our latest media stats report: https://t.co/9OzourWDrK

[Backlight @Backlight]

Transform your #DarkData into searchable, accessible assets. 🔍With the right #MediaAssetManagement solution, you can lower storage costs, unlock revenue streams, and fuel creativity. Find out how:
https://t.co/9isoDYdQtb

#MAM #AI #DarkData

[Backlight @Backlight]

The cloud dominates, but on-prem Isn’t going anywhere.

Our latest report shows that:
📁 70% of data is cloud-based for accessibility and scalability.
📂 30% remains on-premise for performance and security.
💡 Iconik's flexible approach lets you store your data your way.

Discover how media teams are balancing this shift in our 2025 iconik media stats report: https://t.co/FWjIB57usm

[Backlight @Backlight]

Media review is part of the wider production picture. With iconik, media review is integrated into your entire media lifecycle. Ready for a more complete solution? Start here: https://t.co/Du1L04dR0U

[Backlight @Backlight]

Is metadata taking forever to organize? 🤯 AI and machine learning have the tools to transform your #MediaManagement workflows. Learn how to save time and boost creativity. 🛠️https://t.co/GPt2vvBfgC #AI #HybridCloud

[Backlight @Backlight]

Dark data in your media library can drag down your business with hidden costs, missed opportunities, and process inefficiencies. 💸Find out how the right #MediaAssetManagement software can unlock the true value of your assets. 💰https://t.co/dkYcK2isAA

#MAM #Metadata

[Backlight @Backlight]

With iconik, you can manage, store, review, and collaborate all in one place. Start your free trial today! https://t.co/y3Bpeef6YZ

#MediaManagement #Collaboration

[Backlight @Backlight]

Big things happened at Backlight this year, and it’s just the beginning!

Join us on Jan 9 at 11 a.m. EST / 5 p.m. CET for an exclusive look at how we’re continuing to transform collaboration and workflows for media professionals.

Save your spot here: https://t.co/iAFJO4Tp3X

[Backlight @Backlight]

With iconik, you get flexible pricing and scalable storage that grows with your team. See the difference for yourself! https://t.co/dXDnR3Qu1k

#MediaManagement

[Backlight @Backlight]

The SVG Summit is almost here, and Backlight is headed to NYC!

Join us to see how our game-changing tools can help you get the most from your sports content.

Book a meeting: https://t.co/E0rlXyRsVF

#SVGSummit #SportsProduction #Backlight

[Backlight @Backlight]

Backlight will be at SIGGRAPH Asia 2024 in Tokyo from December 3-6! Meet with our team to explore ftrack, cineSync, and our full product line. Request meetings here: https://t.co/FsmAxEG7YJ
#SIGGRAPHAsia2024

[Backlight @Backlight]

Upgrade to iconik for clear collaboration, review, and scalable media management—all in one platform.

Start a free trial today and take control of your growing media needs: https://t.co/0cOZ1uTYk8

#MediaManagement #Collaboration #ScalableSolutions #iconik

[Backlight @Backlight]

Backlight est ravi d’être au SATIS 2024 avec nos partenaires IVORY ! Nous présenterons iconik, la plateforme de gestion de médias et de collaboration, et Wildmoka, qui permet de produire, monétiser et diffuser en direct en temps réel.

🗓 https://t.co/yNGf7vgMkc
#SATIS2024

[Backlight @Backlight]

We’ll be joining @IVORY at #SATIS in Paris in just a couple weeks!

Stop by booth E10 or book a meeting with our team: https://t.co/gGxIwK8SCF