Mercy | Copywriter

Helping brands discover their unique edge, simplify the process, and leverage it | Insights on copywriting, branding, and self-development🥂

[Mercy | Copywriter @badass_writerr]

Most newbies complain about copywriting being difficult.

But that's because they never mastered the basics.

Here are 10 timeless frameworks that'll help you nail the basics of copywriting and become better at copywriting:

🧵

[Mercy | Copywriter @badass_writerr]

@FeranmiCreative Yes you can

[Mercy | Copywriter @badass_writerr]

Anyone here?👀

[Mercy | Copywriter @badass_writerr]

@FeranmiCreative 😂😂😂 really?

[Mercy | Copywriter @badass_writerr]

@Son0fMan_001 Thank youu

[Mercy | Copywriter @badass_writerr]

@KemiAyara Right here my love🙈

[Mercy | Copywriter @badass_writerr]

@NamieWords Naimat!!

[Mercy | Copywriter @badass_writerr]

@j00p912 Right here!

[Mercy | Copywriter @badass_writerr]

@pasky_u Thank youu

[Mercy | Copywriter @badass_writerr]

@_AShafy1 😂😂😂maybe. Maybe not

[Mercy | Copywriter @badass_writerr]

Templates are good.
Frameworks are even better.

But you know what's best?

—knowing your audience
—understanding awareness levels
—understanding market sophistication
—understanding what you're writing

Why?
Because they dictate your copy structure.

Think.

[Mercy | Copywriter @badass_writerr]

One way to build a strong brand foundation?

Start within.
Why?

Because not everything is about your audience.
Your team matters too.

So:

—Are they engaged and passionate about the brand?
—Do you empower them?

Remember...

What happens internally always reflects externally.

[Mercy | Copywriter @badass_writerr]

"Why isn't my copy selling?"

It's simple.
You're trying to create passion for the product.

You can:

—have a good product
—market it well
—write great copy

Yet make zero sales.
Why?

Demand.
You don't have a starving audience.

So the first step?
Find them first.

First.

[Mercy | Copywriter @badass_writerr]

That thing you're scared to do...

Just do it.

The consequences might not be as bad as you think.

Fear only leads to a state of confusion so take action.

Make today worth it 🌄

[Mercy | Copywriter @badass_writerr]

Most sales pages I see these days:

⏲️
5 spots left

"A product is more attractive when its perceived availability is limited.” —Robert Ciadini

Yes.
But...

—What's the perceived value?
—How's your positioning?

Stop with the timers and 5 spots left.

Especially if it's fake.

[Mercy | Copywriter @badass_writerr]

Why many brands stay stagnant?

Time wastage.

"1st logo—NO
2nd one —another idea
3rd one—any other?
50th one..."

🤦🏾‍♀️

"Well I don't love it but maybe it'll grow on me."
—Phil Knight on the Nike Swoosh.

Now how's Nike?
Exactly.

Lesson in there.

[Mercy | Copywriter @badass_writerr]

The 5 stages of customer awareness.

—Unaware
—Problem aware
—Solution aware
—Product aware
—Most aware

But..
What do you do in each stage?

—Grab attention
—Agitate the problem
—Differentiate yourself
—Show proof & address objections
—Use persuasion triggers

Bookmark this.

[Mercy | Copywriter @badass_writerr]

Lacking clarity is like trying to navigate through a fog.

It hinders your vision and makes it difficult to see the road ahead.

Yet once the fog clears:

—the path becomes visible
—the way forward becomes much clearer

So?
To wait or not to wait?
Your choice.

Good morning ❤️

[Mercy | Copywriter @badass_writerr]

One of the best things I read recently:

The best way to get the most out of life is to use what you have to get what you don't have.

Put simply?

Don't cry about not being able to fly when you know fully well you have no wings.

[Mercy | Copywriter @badass_writerr]

One aspect of branding most businesses forget:

Copywriting.

So two questions:

—How do you intend to communicate with your audience?

—That emotional connection...how do you intend to build it?

The answer?
Good communication.

And the way to it?
Good copywriting.

Start now.

[Mercy | Copywriter @badass_writerr]

Your first draft is a discovery.

You're free to explore and be as creative as possible.

But the second draft is where it gets serious.

Because you're rewriting for them.
You're editing in the context of your reader.

It's now all about them.
Even though it was never about you.