Jeffrey Bieber

VP of Marketing @broadlume Past: @360i @NewhouseMasters @SyracuseU

[Disney @Disney]

The great wait is over.

An epic new documentary film from BAFTA and Oscar-nominated writer, producer and director Steven Knight, directed by Dylan Southern and Will Lovelace, will tell the story of the Oasis reunion the world was waiting for. Featuring unprecedented on stage and backstage footage from the Gallagher brother's sell-out global stadium tour.

Coming to IMAX and cinemas worldwide on September 11 and streaming globally later this year on Disney+ internationally and on Hulu and Disney+ in the U.S.

[Jeffrey Bieber @badcontentbiebs]

@toddsaunders @SansScott Let the builders build 🐐

[Jeffrey Bieber @badcontentbiebs]

Safe to say @claudeai is not observing Passover

[Jeffrey Bieber @badcontentbiebs]

Claude pilled and loving every minute of it

[Todd Saunders @toddsaunders]

Fun command built in Claude Code: /cost-estimate

It scans your codebase and cross-references current market rates to calculate what your project would've cost a real team to build.

It looks at all the APIs, integrations, everything.

Without AI: ~2.8 years. ~$650k.

With AI: 30 hours.

It's absurd when you start to think about it like this.

[Jeffrey Bieber @badcontentbiebs]

@toddsaunders Who are you calling? I know this was inspired by experience...Apple/Verizon again?

[Jeffrey Bieber @badcontentbiebs]

@fivosaresti GTME

[Todd Saunders @toddsaunders]

Spent an hour on zoom this morning with a CEO who sells software to independent pharmacies.

There are 21,000 independent pharmacies in the US, I would have never believed that I guessed there were 4,000.

He has 3,200 of them as customers already, at 88% GRR.

His product costs $400/month but he has some clients paying $1,000/mo for an enterprise tier.

He told me the biggest risk to his business isn't competition, AI or really anything in tech.

It's that his customers are aging out... and it's happening fast.

Average pharmacy owner age is 58.

The ones selling their stores go to chains, and the chains don't want his software.

The ones retiring just close.

So he built a succession planning module. It helps owners find buyers, value their business, and transition their data.

This one module has exploded his business. He's now doing $4M in ARR up from ~$1.3M in ARR, and NRR has 3x'ed.

Now he's the first call when a pharmacy changes hands.

My mind is blown.

[Jeffrey Bieber @badcontentbiebs]

The best boss, leader, and friend.

Beyond being the driving force to radically change the flooring industry, @toddsaunders pushed me to become the best version of myself. I’ll be forever indebted to him.

Thanks for one hell of a ride, boss. 🥹

[Todd Saunders @toddsaunders]

After a decade of building Broadlume and a year since joining forces with Cyncly, today is my last day.

It's emotional, but it's the start of the next chapter.

Here's the message I sent my team:

I knew this day would eventually come, but now that it's here, it's surreal. As I wrote (and rewrote) this email a hundred times, it was hard not to get emotional. There's no way for me to properly put my thoughts into words… but here we go.

There are so many people to thank and so many amazing memories. I am truly grateful for every single person who played a part in this 10+ year journey.

For 10 years, I never had the Sunday Scaries or dreaded a single Monday.. not one. I woke up wanting to find out what problems we'd solve together and what milestones we'd celebrate. That feeling is what people spend entire careers searching for. And I got to live it for a decade, thanks to you.

Every Monday morning felt like a reunion with friends, not work. I got to wake up and do what I loved, with people I loved working with.

But beyond that, the work we did changed an industry. We fought for the small business owner, and that's something I'm incredibly proud of. Our work impacted 4,500 mom and pop flooring retailers across the country. They will forever operate differently because of us, and they'll continue to be taken care of by this incredible team long after I'm gone. We proved that when you take care of your team and treat customers like family, everyone wins.

That's the legacy we built together, and one worth being proud of.

Now, what comes next for me? I'm going to spend time with my family. Believe it or not, when you give your personal cell phone number out to the entire flooring industry, hours and days can slip away pretty quickly. I want to be present with my wife and two young daughters.

My oldest daughter, Amelia, is two and a half, and her world runs on questions. Her favorite: "But why, Daddy?" And I can't wait for the day she asks, "but why did you name me Amelia?" And I'll get to tell her about FloorCon and how our final show was in Amelia Island, FL, right around the time she was born.

My youngest, Charlotte, is just three months old. She doesn't know anything about flooring… yet. But I'm excited to explain to her why hardwood is better than LVP, and why she always needs to shop local.

And lastly, my wife Jill has been the most patient, supportive, and understanding partner during this journey. I'm excited to just focus on being a dad, husband, and bad golfer for a bit.

Working with you was the greatest honor of my professional life. The actual daily experience of being in the trenches, and doing the work together, is what I will always remember.

Thank you for trusting me when I didn't know what I was doing. Thank you for following me into uncertainty.

And thank you for making Monday, the best day.

With love.

[Jeffrey Bieber @badcontentbiebs]

@danielppratt @bankertobuilder Timing is everything

[Jeffrey Bieber @badcontentbiebs]

@businessbarista @openclaw The first moment I got freaked out was the option to link my 1Pass...immediately shut it down.

[Jeffrey Bieber @badcontentbiebs]

👇 is 100% true

Went down this path waaaaay too fast - felt like I owned a Ferrari without knowing how to drive stick.

[GREG ISENBERG @gregisenberg]

PSA:

don't set up clawdbot if you haven't gone deep into claude code

with claude code you'll learn prompting 101, debugging, MD files and learn security dos and donts

clawdbot just multiplies whatever skill you already have with a 24/7 assistant

walk before run

[Jeffrey Bieber @badcontentbiebs]

@ruslanjabari @toddsaunders if only we had this a few years ago

[Jeffrey Bieber @badcontentbiebs]

Run by this guy

[Jeffrey Bieber @badcontentbiebs]

1. Biggest career risk I took was leaving 360i (now @dentsuX_USA), 3x Agency A-List at the time, to join a tiny adtech company for SMBs.

2. Convincing one of the co-founders (@danielppratt) to pivot into flooring after only being at the company for a few months.

3. How a small website company out of Sarasota, FL would change my life & career

[Todd Saunders @toddsaunders]

A quick tl;dr of how I got into flooring software, how I know @BillAckman has the best floors in America, and how we sold for $200M to PE.

In 2013 I started my career at Google where I met my co-founder @danielppratt.

In 2015 we joined @techstars Boulder and launched AdHawk, which was basically TurboTax for digital ads built by two non-technical founders.

We raised from @ZelkovaVC, @fcollective, @EntreeCap @tjmahony the @BillAckman family office, and other great investors and grew to $10M ARR.

Side note - Bill gave me a personal tour of his home so I could see his floors. He is a great guy with even better floors.

In 2019 we realized that ~30% of our customers were flooring retailers and the unit economics were significantly better than our horizontal business. 90% GRR and 100% NRR.

All of those customers came through a channel partner called FloorForce (managed by @badcontentbiebs) that built websites for flooring retailers.

So we acquired FloorForce and pivoted fully into flooring software. Our ARR went from $10M to $3M overnight and we had to make some really tough team decisions.

In 2021 we grew to 12M ARR and raised $60M from @PSG_equity.

Over the next few years we rolled up 8 companies and became the website, CRM, ERP and payments platform for more than 4,000 flooring retailers.

In 2024 we hit $30M ARR with 92% GRR and 105% NRR.

And that December we sold to Cyncly, a home services ERP owned by PE funds including TA Associates and Genstar.

I learned a lot about building a venture backed business, then a growth equity roll up, and then becoming part of a larger PE platform.

I'm learning every day, but none of this happens without our incredible team and our board. @dafrankel @ralphfolz @PSG_equity @aeyal1 @DaveBalter

[Jeffrey Bieber @badcontentbiebs]

@rohangilkes @toddsaunders @toddsaunders this might be a real path

[Jeffrey Bieber @badcontentbiebs]

@toddsaunders Are these snacks sitting on expressed shelves?

[Jeffrey Bieber @badcontentbiebs]

@toddsaunders @Jason @Amex 👀

[Jeffrey Bieber @badcontentbiebs]

@toddsaunders @Verizon this is absolutely brutal. Especially with a 3 week newborn & a day before Thanksgiving. Fingers crossed this saga ends soon.

[Jeffrey Bieber @badcontentbiebs]

🐐🐐🐐

[NHL @NHL]

905, 906, 907 FOR OVI!!!!!!! 🎩🎩🎩