tom wright

ceo @ - Launching Q1 2023

[tom wright @badwireframes]

6/6 A PFP is a visual cue to let others know that you don’t take the world as seriously as the adults say you should.

The first PFP bubble burst; but utility is coming. Please hold…. we’ll be with you shortly.

[tom wright @badwireframes]

5/ 6 PFPs enable their owners to wear masks of the roles that excite them. These masks are less about anonymity, fear, hate speech, crypto investing …. they’re about fun, about community, about being part of something new and exciting.

[tom wright @badwireframes]

4/6 Out-of-date profile photos can sit on Linkedin and dating profiles but for the rest of us, the internet should be a space where we get to play the roles of the punks, ninjas, aliens, dragons, apes and robots who roam the streets.

[tom wright @badwireframes]

3/6 Many of the incumbent social platforms are pushing a path to photo realism, to a consistent digital profile shaped on their platform and to be used everywhere. Why? You are you whenever you want to be; in the real world. The internet should be a place for fun.

[tom wright @badwireframes]

2/6 When we go to college, start a new job or move to a new city we get to reimagine who we are. The internet carries this same promise; a place where we can be whatever we can imagine, and to change this 'whatever' as we travel between different groups and environments.

[tom wright @badwireframes]

1) IRL we are are all human (until the robots take over)

Being human means:
- Having good days and bad days
- Our appearance changing over time and being constrained by genetics / our appetite for photo filters
- Worrying about what other people think