Bailey Farren

CEO @PerimeterMap data-driven disaster response | Forbes 30 U 30 | partial to impact-driven tech

[Bailey Farren @bailey_farren]

What if the only way to fix disaster communication… is to build it yourself?

I was 20 when wildfires became my new normal.
My family’s been evacuated five times since.
Every time: confusion, panic, no clear info.

So we built the tool we wished we had.

Today, @PerimeterMap helps millions make faster, safer decisions during disasters—
but millions more are still left in the dark.

We’re on a mission to change that.

#PublicSafety #DisasterResponse #StartupStory #ClimateTech

[Bailey Farren @bailey_farren]

“There has to be a certain amount of freedom to fail if you’re going to find the right tool for your organization.”

Chief Jonathan Boyd breaks down what that freedom looks like in the fire service.

#firechief #firedepartment #fireservice #AItools #firetech

[Bailey Farren @bailey_farren]

"You don't need to be an expert at AI to use it"

Captain Peter Younes breaks down how Fire Chiefs can start using AI today.

#AITools #FireChief #FireDepartment #AI #PublicSafety

[Bailey Farren @bailey_farren]

ChatGPT vs. Claude

Fire Chiefs, which model wins?

#FireChief #AITools #GenerativeAI #Claude #ChatGPT

[Bailey Farren @bailey_farren]

A lightning strike sparked the Black Rock Fire. Wasco County published evacuation zones on Perimeter to help residents track updates in real time. We’re proud to work alongside Wasco County in keeping their communities safe and informed.

#publicsafety #emergencymanagement

[Bailey Farren @bailey_farren]

Flooding in New Mexico forced road closures along I-25, disrupting traffic and a rail service. Sandoval County published impacted areas on Perimeter. We're proud to support the county as they work to keep their community informed and safe.

#publicsafety #emergencymanagement

[Bailey Farren @bailey_farren]

During the Oling Fire, Truckee Meadows Fire & Rescue led a response to protect surrounding neighborhoods. Perimeter helped simplify communication by allowing emergency managers to share real-time updates with residents and public safety teams.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

When a barge carrying 1,200 fireworks sank into Lake Tahoe just hours before the Fourth of July celebration, several nearby beaches were closed. Washoe County used Perimeter to keep the community informed on when it was safe to return. 

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

When the C Hill Fire spread toward neighborhoods in Carson City, residents needed clear information. Using Perimeter, Carson City Emergency Management shared evacuation updates, road closures, and containment progress in real time.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

The Marie Fire covered 115 acres in Spanish Springs, NV, and forced hundreds of residents to evacuate. As crews worked to contain the incident, more than 10,000 people relied on @PerimeterMap for clear, real-time information.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

The Barber Fire burned more than 17,000 acres after lightning struck the desert. Thousands of people relied on @PerimeterMap to understand where the fire was, which zones were under evacuation, and where to go.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

When the Van Fire pushed toward neighborhoods in Washoe County, first responders worked quickly to protect residents. More than 15,000 people relied on Perimeter for real-time updates on evacuation zones, road closures, and fire activity.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

Every year, Hot August Nights draws thousands of visitors to Reno. Washoe County Emergency Management used @PerimeterMap to share real-time updates, road closures, and safety information.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

Nearly 100,000 people used Perimeter during the Callahan Fire, while agencies worked together to contain the fire. We’re proud to support Washoe County, NV, and their leadership in Emergency Management.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

More than 37,000 people used Perimeter during the Tiger Fire to stay informed on evacuation zones, road closures, and containment progress. We’re proud to support Amador County, CA, and the teams leading the way in emergency management.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

Wasco County Emergency Management used @PerimeterMap to keep residents and first responders connected to the same critical information during the Black Rock Fire. We're proud to support their leadership in public safety.

#emergencymanagement #publicsafety

[Bailey Farren @bailey_farren]

During the Rowena Fire in June, over 80,000 people used Wasco County’s Perimeter map to understand where the fire was, what zones were under evacuation, and where to go.

When disaster strikes, Perimeter delivers clarity when it counts.

#publicsafety #emergencymanagement #rowena

[Bailey Farren @bailey_farren]

What you can tolerate is a competitive advantage 💪

#startupadvice #startupfounder

[Bailey Farren @bailey_farren]

Florida leads the nation in hurricane response and the agencies we support are raising the bar even higher. From coast to coast, Perimeter is helping protect millions of Floridians with real-time, public-facing coordination tools.

#publicsafety #emergencymanagement #perimetermap

[Bailey Farren @bailey_farren]

From hazmat spills and bomb threats to active assailants, Perimeter helps public safety teams bring clarity to chaos. In moments like these, situational awareness isn’t a luxury, it's the way people make it to safety.

#PublicSafety #EmergencyManagement #perimetermap

[Bailey Farren @bailey_farren]

Why not try a get-rich-SLOW scheme?

#startupfounder #buildinpublic