Bake D. In

Creating products and businesses that market themselves

[Bake D. In @bakedin]

Google goes DARPA via @FortuneMagazine http://t.co/RtL5zp1vVp

[Bake D. In @bakedin]

Dig into your organization's culture. Find out what your customers think. Diagnose everyone's various sacred cows. #truth

[Bake D. In @bakedin]

Part of being #FearLess is being unfazed by the idea of failure. Failure is often an idea (not an outcome) that stands in the way of success

[Bake D. In @bakedin]

RT @kipbot "Creativity is like anthrax. It's extremely potent, but it's hard to distribute." @bakedin #lateasalways @bogusky

[Bake D. In @bakedin]

@f_reddi thanks for the kind words, dude! much appreciated =)

[Bake D. In @bakedin]

If the world is way more unpredictable than we all think it is, what do we do? The key lies in intuition. #bones

[Bake D. In @bakedin]

Innovation always happens at the edges, where someone uses intuition to break with the standard paradigm & do something different. #heretic

[Bake D. In @bakedin]

Companies are full of #conflict. Unleashing that power can not only differentiate your products, but also help them find the space to grow.

[Bake D. In @bakedin]

To design something #wrong is easy. A little #wrong is no good, and a lot #wrong is even worse-whereas perfectly #wrong can be perfect.

[Bake D. In @bakedin]

As consciousness increases, we don't need brands. We need something more real.

[Bake D. In @bakedin]

The idea of a brand being used to help create a personal identity can't survive in a world where identity is a given.

[Bake D. In @bakedin]

If it works, flip the paradigm, lead the disruption, and be a #heretic.

[Bake D. In @bakedin]

@PanteritaBernal keep reading...keep thinking...keep innovating

[Bake D. In @bakedin]

#Stories work well at connecting people because they are baked into our DNA. Our stories & the ability to share them are what makes us human

[Bake D. In @bakedin]

Leaders of great companies seldom focus on their brand when they start out. They focus on stories + powerful enough stories change the world

[Bake D. In @bakedin]

A #fearless approach can furnish you + those around you with the confidence to innovate, especially in this era of uncertainty. #FearLess

[Bake D. In @bakedin]

Do you use traditional advertising + PR w/ centralized controls? Or is there a vibrant community of communicators inside your company? #talk

[Bake D. In @bakedin]

Customers are coming into your business if you want them to or not. Use this new transparency; embrace them + make them part of your success

[Robbie Vitrano @robbievitrano]

"immature Innovators imitate, mature Innovators steal" create a new product @bakedin

[Bake D. In @bakedin]

One of the keys to tapping untapped resources is to realize that the community around your products is bigger than your company. #tap