Baker Retailing Center

We bring together academia, industry, and students to connect on all things retail • @Penn @Wharton

[Baker Retailing Center @BakerRetailCtr]

May retail sales data just announced from @CommerceGov -- a massive win vs. expectations, proving consumer resilience is still strong.

[Mina Fader @minafader]

May retail sales beat expectations at +0.9% 👏🇺🇸

Shoppers spent more as temps rose and gas cooled, though inflation remains a factor at 4.2%.
https://t.co/7kkqnZg839

[The Athletic | Football @TheAthleticFC]

Many people's first World Cup memory is not of a moment on the pitch, but a material one.

Memorabilia triggers nostalgia for most people, especially as our experiences of live sporting events are increasingly bound by entrances or exits through gift shops.

From Lego to Labubus and everything in between, @CaoimheSport has browsed some of the weird and wonderful items available to fans.

🔗 https://t.co/zIYru6oQxc

[Baker Retailing Center @BakerRetailCtr]

Marketing's Future: Stefano Puntoni discusses how AI agents are changing how consumers search and buy. The future of marketing requires optimizing for bots and combining machine intelligence with human expertise. https://t.co/gEP4wrGIAg

[Baker Retailing Center @BakerRetailCtr]

What does the research actually say? Explore the latest insights from Wharton faculty on today's most pressing retail and economic trends. From AI's impact on jobs to the rise of "doom spending," here are the top stories from the past month.

🧵👇 #Retail #Wharton #AI

[Baker Retailing Center @BakerRetailCtr]

https://t.co/FptrwDoWNn

[Baker Retailing Center @BakerRetailCtr]

"It remains to be seen whether shoppers will adopt this new AI-powered "Universal Cart" on a large enough scale for @Google to continue investing in the long term. Some ecommerce + tech execs warn that it could also conflict with retailers’ own investments w/in-house platforms."

[Modern Retail @modernretail]

Google wants to build the go-to AI-powered shopping cart of the future. But whether shoppers will latch onto it is another question. https://t.co/kXSciNqLEW

[Mina Fader @minafader]

Just returned from our @Wharton International Program (WIP) Trip to São Paulo. A thread on what we learned from one of Latin America's most dynamic markets 🇧🇷

[Baker Retailing Center @BakerRetailCtr]

The trip of a lifetime: @Wharton MBAs explored luxury retailing in Paris, meeting with executives and teams at the industry’s top brands during their immersive block course.
https://t.co/lmkMzREcCm

[Modern Retail @modernretail]

Retailers like Staples and Bed Bath & Beyond are identifying opportunities to scoop up struggling brands — like Party City and The Container Store — and using their name recognition to bring new customers into stores. https://t.co/m2MGDUplfX

[Mina Fader @minafader]

Had an insightful day with our @Penn @Wharton colleagues, visiting the the team @PalantirTech.

We got a behind-the-scenes glimpse into what they’re building right now and the scale of their vision. Impressive! #RetailTech

[Baker Retailing Center @BakerRetailCtr]

Congrats to @Penn alum John Ternus on his new role as Apple CEO 🙌
https://t.co/iJZsJUYLxm

[Baker Retailing Center @BakerRetailCtr]

Sixty-two percent of Gen Zers and Millennials said they prefer to shop using AI-powered tools, a larger share than consumers overall (51%), to reduce the risk of making a bad purchase, according to a survey from The Harris Poll and Quad.
https://t.co/mj4KDMT3Pc