Peter Fader

Professor of #Marketing @Wharton, co-founder of @ThetaCLV and Incompass Labs. Co-author of "The Customer-Base Audit"

[Peter Fader @faderp]

Thanks @GadSaad! Likewise, I admire the way that you've been raising the bar for our discipline -- and doing a great job of creating awareness for it. Keep up the good work!

[Gad Saad @GadSaad]

I've been trying to explain this to the trolls for years. Marketing as a scientific discipline is either applied mathematics or applied psychology. It uses the tools of the most rigorous cognate disciplines to study human behavior in the modern-day arena. Let me tag @faderp.

[Mina Fader @minafader]

@Wharton Alumni Talks at tomorrow's CEO Summit

[Peter Fader @faderp]

What an amazing dinner + summit this will be. The @BakerRetailCtr at @Wharton brings all the top people in #retail together in a unique way!

[Baker Retailing Center @BakerRetailCtr]

102 books, 18 Emmy Awards, and a pioneer of modern lifestyle branding. We're proud to honor Martha Stewart with the 2026 Retail Excellence Award on October 13, the evening before our CEO Summit.

Learn more: https://t.co/h56xiyf4UH

#BakerCEOSummit #MarthaStewart #RetailIcon

[Mina Fader @minafader]

Beyond thrilled to share that this year's Retail Excellence Award recipient is industry icon, @MarthaStewart 👏

[Peter Fader @faderp]

@Ednever @dilanesper I'll find some good evidence for you. I'm a firm believer in both of these hypothesis, but especially the former.

[Peter Fader @faderp]

@HiddenMonopoly For sure! It's amazing how well this one has stood the test of time.

[Peter Fader @faderp]

Prada Is wooing the ultrarich the wrong way
https://t.co/yeHNzhCSVV

[Peter Fader @faderp]

Actually, no... While the Long Tail exists, Anderson's explanations for the origins and implications are off the mark. @anitaelberse's work is much more insightful in this regard. See her HBR piece (https://t.co/xgq7SG1xHJ) and her excellent book (https://t.co/xzctmDSRUT) for the real story.

[Peter Fader @faderp]

If you're not following @aaaronson you're making a big mistake. Who else would possibly think about something like this?

[Adam Aaronson @aaaronson]

September twenty-seventh is the widest day of the year when rendered in Arial

[Peter Fader @faderp]

@amreed2 A well-deserved prize for a terrific alum @Wharton alum!

[emmanuel @hectoribis]

this reminds me of @faderp marketing math class and the weibull distribution. the duration dependent term c

if c > 1 then absence makes the heart grow fonder

if c < 1 then out of sight out of mind

[Siddarth Pai @siddarthpaim]

Reading this by @faderp

[Peter Fader @faderp]

@siddarthpaim Hope you enjoy it -- let me know what you think!

[【公式】インティメート・マージャー(7072) @IntimateMerger]

📢[9/3]IMの気になるニュース
あなたは #顧客 を過小評価していないか？ AIで誰でも分析できる時代、 #データ （過去）を未来につなげるには👥📊💡
#AI で誰もが高度な分析を行える時代に、自社にとって最も価値のある顧客を正しく見極められていますか？
プレイド主催のカンファレンスにおいて、AI普及後のビジネスにおける「顧客中心主義（ #カスタマーセントリシティ ）」の重要性が提示された。
誰もが同じオープンデータをAIに学習させることでアウトプットのコモディティ化が進む今、本当に問われるのはデータの量や技術ではなくその「目的と質」である。
米ウォートンスクールのピーター・フェーダー教授が指摘するように、「すべてのお客様が等しく神様ではない」という事実を受け入れ、LTV（顧客生涯価値）に基づいて自社に高い価値をもたらす顧客へ経営資源を集中させること。
製品の販売数から顧客との継続的な関係性へと視点を転換させるデータ戦略こそが、次世代の企業価値を決定づける。
https://t.co/Z7OamOQNVe
@markezine_jp 　@kuraken314 　@noriyanagawa 　@faderp

[Peter Fader @faderp]

Thanks @HewittHeiserman -- and I agree that we're overdue for another parade!

[Hewitt Heiserman @HewittHeiserman]

@faderp @Wharton @Phillies @faderp Terrific column in today's WSJ (8/25, A16). Time for another parade

[Peter Fader @faderp]

Webinar tomorrow: https://t.co/aWB2gKiAU2. If you're interested in a CLV perspective on ROAS, you don't want to miss it!

[Peter Fader @faderp]

An amazing (and truly unique) opportunity for all students at @Wharton and @Penn. Check it out and tell your friends!

[Peter Fader @faderp]

Can a retention curve wiggle?
Read all about it: https://t.co/KuRo5qZLbq

[Peter Fader @faderp]

Count me in for permanent "Fall behind"!
https://t.co/bcv2ahOoBa

[Mina Fader @minafader]

A good @whartonknows podcast listen w/Professor Marshall Fisher. How do smart retailers pivot when growth slows? #RetailGrowth
https://t.co/u1nOFKpjpA