The Tale of Two Friends
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1/ Meet Ade & Pao, childhood friends from a small community. Ade’s the grind guy - always working hard, hustling legit, but his pockets stay lean. Pao - He’s deep in fraud, chasing fast money, flashingcash, but it’s never stable. Two paths, one struggl3
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“Start small” that’s the biggest lie ever told in agriculture consulting
And this has probably killed more big farming dreams than lack of capital.
Yes.
I said it.
If you don’t have the resources
Start small.
Learn.
Expand.
That’s common sense.
But if you already have the money
Why are you pretending to be broke?
Go big.
Just don’t go big blindly.
Go big on knowledge too
Go big on experienced staff.
Go big on consultants.
Go big on systems.
Experience is cheaper than failure.
Here’s another thing I’ve noticed.
The I am just testing it gang
These are People who start with “small experiments” despite having the money
They usually quit first before the guys that actually start small because they don’t have money
Do you know Why?
Because they never truly committed.
They know they can always walk away.
Their mind already has an exit plan.
And when things get difficult they give up
8 out of 10 times they always quit.
A man’s commitment usually follows where he’s invested the most.
That’s why passion projects survive.
That’s why projects with huge capital invested survive.
Walking away is simply too expensive.
Look at Dangote.
He had never owned a refinery before.
Did he build a tiny refinery to “gain experience”?
No.
He built the largest single-train refinery in the world.
When pressure came that NNPC and some government officials were trying to frustrate him
He didn’t quit.
He fought harder.
The man that is hardly active on social media started granting interviews on Tv, he started putting out statements here on X
Do you know why?
Because he had too much skin in the game.
This is why I disagree with consultants who tell every wealthy client:
“Start small.”
No.
If the client has the capital…
Tell them to start big.
But make sure they also spend heavily on experience.
Because money builds farms.
Experience keeps them alive.
If you have the capacity to think big… don’t let fear disguise itself as wisdom.
Do you agree or disagree?
@asemota 3/3 Repeat 3 truths in 100 formats on WhatsApp. Use local voices, not celebrities. Make voting feel like defiance, not duty. People don't change because they learned, they change because it feels like "what we do."
@asemota My own take
1/3 To win Nigerian elections from the bottom up, forget abstract lectures. Use persuasion: reframe "the boys" as community protectors, not thugs. Identity drives behavior.
Extensive use of Narration 👇
I woke up thinking about how fucked up things could be in the next Nigerian elections. First, you have to battle thugs and compromised law enforcement at polling units; then you have to battle INEC. Even if you prevail over both, then you will meet “judges with big houses.” NGMI if you lose to one of them.
This is why the politicians are stealing so much. The OS of Nigeria right now is graft. How can things work out well when this is the underlying system?
Hope is not a strategy, but the opposition is largely powered by hope, while the ruling party is powered by graft and bad incentives. Something has to give. We have to find their weakest point and exploit it to survive.
If you match propaganda for propaganda, bribe for bribe, violence for violence, you will become them. It has to be something else. We have to do mass education and community support. Bigotry has to be countered with truth and generosity.
Instead of letting them use the poor, let's help the poor realize that they are better than tools of the greedy. The revolution can only start from the bottom and not the top. I don't see these boys as the enemy anymore; I see them as tools of our liberation. Those celebrities they worship may also be key to this. They have more power than the politicians realize.
The liberation of Nigeria will come from the streets. The streets are military.
Every day, I see more reasons to appreciate Chimamanda’s Dangers of a Single Story.
Don't conclude if you haven't heard all sides of the story. And there could be many sides to a story.
Peller’s Wedding Guests: Foreign Espionage And African Entertainment
When influencers and "foreign guests" collide, as is the case here, we are not watching a wedding but a social engineering operation
It is very clear here that the rise of our internet sensations is often engineered. When foreign money starts flowing into our digital spaces, it is time to start asking who is really behind the screen and what they’re buying with those "gifts." It’s time for Africans to stop being spectators to our own subversion.
The American economy has depth, and a lot of things are better to do there as a business, but I don't think it is the best place to live as someone of African origin. This is why I am surprised that a significant number of younger relatives and friends still dream of a life there.
I believe that a richer life is more than hustling for money, but that argument is hard to make to a younger person who sees other younger people making money and living a seemingly lavish lifestyle. Even when I was younger, I never loved to live in America. I had all the opportunities to become a citizen, but I decided against it. My mother and kids are American citizens, but I am not.
I figured out early that you can run an American business from anywhere in the world and get the benefits of living elsewhere but still benefit from participating in the American economy. I may not be building the relationships there that others do, but I also realized that most really wealthy Americans want to make more money from the world than within America. There is less competition outside.
When I decided to move back to Africa after school in the UK, people didn't understand until the 2008 financial crisis. My friends were losing jobs there, and I was having my best year in Africa until I realized that healthcare was non-existent. That was what made me rethink everything and have serious deliberations on where I would eventually live.
Before marriage solidified the decision to move to Ghana, I came here from the UK and fell in love. I liked the UK and all the lifestyle benefits, but there was resentment towards immigrants simmering and a lot of covert racism. I wanted to live free and work to the fullest potential. I was able to do that around Africa and in many countries thanks to MTN.
I think many young Africans don't know Africa, and that is why they think the promises are elsewhere. Yes, there is xenophobia by small-minded people, but I still think there is more opportunity to make significant wealth long-term in Africa for Africans than elsewhere. The only problem is that life is short and people want to be rich quickly. Too many believe America provides that path.
My thinking about America is that it is a great place for high earners or great investors in specific sectors, but I don't think it works for everyone, and you also don't have to live there permanently for it to work for you. I always preferred Canada and once dated someone who lived there for 8 years. I just never saw myself living outside Africa, and I'm glad I made my choice.
The world is bigger than one country, no matter the PR. There are smaller countries with better advantages, but you wouldn't know until you find them. I may laugh at my Igbo brothers for their proclivity towards global procreation, but they understand the game of global living. I found it too.
A West African Postmortem.
AD 2076.
Child: Hey Grandpa, is it true that your dad was born in a country once known as Nigeria? We hear it was bigger than Ethiopia the current African superpower and it was once called “The Giant of Africa.”
Grandfather: Yes, we came from Africa. My father was born in a place called Edo State and the center of the ancient Edo empire. He told me stories of the place he once called his country and it was known as Nigeria.
Child: What happened to the place? Did you ever visit the place??
Grandfather: My aunty Ama used to live there and we visited her once. It was a place called Ikoyi and my dad took us to visit his uncle he grew up with in a place called Banana Island. We had security everywhere and didn't really get to see the country. Dad promised to take us to his hometown but he later decided against it. A political party called APC took over the country and ruined it.
Child: WOW! Tell us more about the party and how they ruined the place.
Grandfather: It started with the military who ruled for many years. They let the daftest one of them become a civilian president, and he started the process of ruin. Eventually, the country’s foundations were so messed up that warlords took over. It started from the North and gradually spread everywhere. There are at least 200 different militias now claiming different parts of what was once a country.
Child: That is very sad.
Grandfather: Yes, but we are lucky that a vision from your great-grandfather’s public diaries predicted this and warned against it. He made sure we were born elsewhere and could travel and live anywhere. That was also another reason the country didn't survive. Too many of the citizens who could have helped left. They called the exodus then - “Japa.” This is why we are all called “New-
Japanese.” The sun always rises where we are.