Nick

AM @LunarStrategy | insights on intent-based crypto marketing & content creation after working with 40+ projects across AI, DeFi, L2 and RWA verticals.

[Nick @ballanutsa]

https://t.co/Itk3Y2munj

[Nick @ballanutsa]

wise words, man.

while sentiment may be mixed right now, make no mistake 'bout it, @KaitoAI had a generational run.

not only that, it became one of the most influential crypto x AI projects of its time.

@Punk9277 and the team deserve credit where it’s due, and I’m excited to see what’s next on the roadmap.

[Nick @ballanutsa]

@guillaumebth means a lot coming from you sir!

[Nick @ballanutsa]

never thought i could be this excited about branding work...

an incredible tool by @guillaumebth 🤌

[Nick @ballanutsa]

@ghostsiriy lmao

[Nick @ballanutsa]

@treeonchain give @itstuyo a try:

https://t.co/JGNouNMVa1

[Nick @ballanutsa]

love him or hate him - @AlexHormozi is undeniably one of the 🐐s of biz.

the more controversial side is the life advice.

work-life balance, personal philosophy, all of that.

me and @ghostsiriy go back and forth about it constantly.

he can't stand the life advice from alex. i'm more divided.

what i actually love though is the way alex defines things.

he has this whole personal dictionary where he reframes ordinary words into something useful.

his definition of love - how much you're willing to sacrifice for the thing.

the one stuck with me most right now, though, is his definition of patience.

"patience is figuring out what to do in the meanwhile."

i've been sitting with that one a lot this week.

waiting on a few updates, a few decisions, none of which are mine to make.

and i can get impatient fast in those windows.

so every time the impatience starts creeping in, i come back to that definition and ask the only useful question - what can i do right now that gets me closer to where i want to be?

can't recommend enough.

[Nick @ballanutsa]

@KaitoAI @Punk9277 Everyone who faded Kaito is bouta take their words back

[Nick @ballanutsa]

@orynth DMs please

[Nick @ballanutsa]

@0x_Timi @higgsfield_ai @Plasma @capcutapp thanks man!

[Nick @ballanutsa]

chat, did i cook?

spent an hour playing with @higgsfield_ai and put this together.

> clean realistic visual style i ethically stole from @Plasma's posters
> final touches + music done in @capcutapp

pretty happy with how it came out.

hopefully impresses the person I made it for.

[Nick @ballanutsa]

@Juceyapp Jucey

[Nick @ballanutsa]

i mean...

[Nick @ballanutsa]

there's only one filter for whether your work matters.

and not the views, likes or social praise.

it's whether you can look at the thing you made and say three words:

"i'm proud of this."

that's the whole test.

because everything else can be gamed.

you can hit the numbers and still know, deep inside you, that you half-assed it. or you created something you don't believe in.

however, you'll never be able to fool yourself.

over the years, i noticed that the work i'm actually proud of is the only work that changes anything.

it usually makes someone feel something, it's still good in a couple of years' time, and you can always put your name on it without flinching.

everything below that bar is slop you produced to make it seem like you're productive as heck.

mastery mode > output mode

[Nick @ballanutsa]

btw, the bear is a goated tv series.
it's literally the tv version of the Whiplash.

just rewatched it for the 3rd time with my gf.

super stoked about the final season dropping this month

[Nick @ballanutsa]

@adelbucetta On god

[Nick @ballanutsa]

shipping brand comms strategy for one of the leading european VCs.

doesn't feel like work tbh. just a bit of a weekend play.

[Nick @ballanutsa]

@0x_trophy Figma jam

[Nick @ballanutsa]

@0x_Timi Villian arc

[Nick @ballanutsa]

@0x_axert @higgsfield_ai @itstuyo https://t.co/JGNouNMVa1

[Nick @ballanutsa]

today i decided to play around with a cinematic ai video generation for the client using @higgsfield_ai supercomputer.

paid with @itstuyo. saved 19 bucks just like that.

time to get creative

[Nick @ballanutsa]

@stablecoin_p @itstuyo @stablecoin_p dopaminemaxxing by far

[Nick @ballanutsa]

how @itstuyo entered their dopaminemaxxing era and why it's absolutely genius.

yesterday i got the biggest dopamine hit from crypto in about a year.

i tapped my tuyo debit card, and a notification pops up: free transaction, you just saved $22.

ngl, stood there in the store smiling like a child.

and the marketing guy in me couldn't stop thinking about it for the rest of the day.

so tuyo launched this debit card, where some of your purchases are just randomly free.

the genius is the wrapper they launched it under...

they called it "cashback is dead."

that's a prime example of a big idea used very well in marketing efforts.

one line that reframes the whole category.

and now, they own it, putting every other neobank is in a weird spot.

tuyo's competition got two options:

> copy tuyo, and spend the next year fighting copy-paste accusations

> or keep competing on cashback and points, a category tuyo just publicly declared dead

i think this is actually how you position a product for mass adoption.

instead of explaining stablecoins and "edUcaTing people on vAluE of crypto", you wrap the whole thing in a feeling anyone instantly gets, aka:

"damn, my card just bought my coffee for free."

@izqui9, tuyo's CEO, basically echoes this.

"card pulls in people who never cared about crypto or stablecoins, at scale. sparks a level of curiosity they hadn't seen before."

imo, that's the whole game - to make the tech disappear behind the feeling.

ggs to the team. been using tuyo for 3 months now, easily my favorite neobank, and i'm sitting top 7% on TUYOs points.

so i guess... waiting on my ambassador offer now 👀