Ballketing

Exploring the frontiers of the sports & fitness industry.

Check out The Ballketing Letter:

[Ballketing @ballketing]

Fantastic interview in @TheCMOPodcast w/ the @WNBA's CMO in a "must" for any marketing pro working in sports.

A good example of how the athletes are the center of their purpose which then drives the strategy & storytelling.

https://t.co/dQuhTeJgQp

[Ballketing @ballketing]

More details on this awesome episode of "Marketing Against the Grain" w/ @kippbodnar & @searchbrat that anybody working in the industry must check out!

https://t.co/UdL2EIaXXf

[Ballketing @ballketing]

Can you imagine being paid to exercise by your local gym?

The future of fitness & sports marketing will rely on "incentive-based" programs & being able to calculate "community acquisition costs"

A new frontier for the industry lies ahead...

[Ballketing @ballketing]

"You win championships, but the relationships you win, they will last forever"

Awesome tribute to one of the best leaders in sport and proof that the best brands go where the best people take them.

[NCAA March Madness @MarchMadnessMBB]

What a tribute to Coach K 💙🤍

@DukeMBB #FinalFour

[Ballketing @ballketing]

@weare_NSN & @UnicLegacy w/ an awesome example of what "utility-based" NFTs are all about through the #Iniesta collection.

Meet & greets, personalized videos or opportunities to participate in Iniesta's other business projects are among the benefits for holders...

[Never say never. @weare_NSN]

Our take in #Iniesta NFTs arrives with https://t.co/WYGT6eSpkK together with Andres Iniesta & Richard Orlinsky exclusive collection.
Join the NFT revolution with us. Do not miss the opportunity. Get yours. @UnicLegacy

✅@andresiniesta8
✅@RichardOrlinski

[Professor Simon Chadwick @Prof_Chadwick]

Liverpool's first NFT issue underwhelming. Of 171,000+ tokens available, fewer than 8,000 sold. Fans either object to NFT development, or they are too expensive for what they are, or they don't really understand them. NFT market still has long way to go...
https://t.co/VO3mTzT7jM

[Ballketing @ballketing]

An awesome visual to understand "Category Design" in 15 frameworks.

👇🏻👇🏻👇🏻

[Christopher Lochhead 🏴‍☠️ ✍🏼🎙 @lochhead]

Category Design Toolkit: 15 Frameworks For Creating & Dominating Your Niche - in one ‘Hyper-Visual' by @SachinRamje Based on new #1 #bestseller | #entrepreneur #categorydesign #founder #marketing

[Ballketing @ballketing]

6. Awareness: What is the degree of exposure of your brand in media channels (digital, traditional, etc.)?

7. Brand associations: What does your target market think about when your brand comes to mind?

8. Other owned brand assets: These include trademarks, facilities, etc

[Ballketing @ballketing]

Purpose driven sponsorship is becoming the "norm" in the #sportsindustry:

"A key component of (DeAndre) Ayton's new Puma extension will be designating a sizable budget allotment for community activations and giveback events." (Source: @espn)

https://t.co/JP7TZZNM0E

[Ballketing @ballketing]

3. Loyalty: The more memories your brand can generate, the more loyalty it will drive.

4. Value for money: Are your stakeholders satisfied with the time, money, and effort they are investing in your brand?

5. Uniqueness: Why does your brand standout?

[Ballketing @ballketing]

Via @HalftimeSnacks

[Ballketing @ballketing]

Looking to understand how the best in the game are playing with NFTs in sports?

Then this is a good place to start.

👇🏻👇🏻

https://t.co/bft4AtBfhv

[Ballketing @ballketing]

3 key points to remember:

1. It is still early to go "all in." Focus should be more on testing & learning

2. The customer experience should go beyond the "drop" itself; how does the community win?

3. Any business with a loyal audience can consider launching an NFT.

[Ballketing @ballketing]

“Sustainability-marketed products are growing 5.6x faster than their conventional counterparts.”

Sustainability is not a cost, it is a business asset capable of igniting growth.

Plenty of examples & data points to learn from via @fittinsider

👇🏻👇🏻👇🏻

https://t.co/u1qQiV3EiR

[Ballketing @ballketing]

Sport, once again, provides a fantastic example of what team work is all about...

[Formula 1 @F1]

Has one lap ever contained so much emotion? 🍿

#AbuDhabiGP 🇦🇪 @redbullracing

[Ballketing @ballketing]

@LaLigaTech is on a quest to change the sports industry by focusing on 4 pillars:

1. Content
2. Fan engagement
3. The competition
4. Data

Listen to this episode of @HalftimeSnacks that digs into details of "how" they are approaching each of them!

👇🏻👇🏻👇🏻

[Halftime Snacks 🌮🍿 @HalftimeSnacks]

Tomorrow...! 👀
@LaLigaTech

[Ballketing @ballketing]

The other key lessons for us:

- You need a community before the product
- Niche down, build a simple product to establish MOATS & expand from there
- Remember the category framework: Frame it / Name it / Claim it
- "Frameworks" are fantastic to establish new points of view

[Ballketing @ballketing]

"Without a community, your product is a commodity."

A fantastic conversation between @lochhead & @sangramvajre on creating category vs movements.

(Hint: not every company needs to create a category to be successful)

https://t.co/cRT70qoSxf

[Ballketing @ballketing]

The future of fitness belongs to those that combine "fitness" & "gaming" experiences.

@Freeletics is in place to become a prime example as they explain on the @fittinsider podcast!

👇🏻👇🏻👇🏻

[Joe Vennare @JoeVennare]

New podcast: @Freeletics CEO Daniel Sobhani

We cover:

• Raising $70M in funding
• Amassing 52M users
• Fitness x gaming
• Innovation beyond AI
• Launching connected strength equipment

Listen & subscribe 👇

https://t.co/xyk4HKYLyG