Notice how the objects that are associated with the comfort and privacy of a home are placed out in the open. It’s showing how even the most ordinary parts of their lives have never truly been private. They’re constantly exposed, even in moments that should belong only to them.
Animal nerd in me is about to jump out
Jin - Whippet
Hobi - Irish setter
Taehyung - cockapoo (or a doodle)
Yoongi - French bulldog
Jimin - borzoi
Namjoon - Doberman
Jungkook - Dalmatian
Marie Antoinette ('I never said that'): The infamous phrase “Let them eat cake” was political propaganda created by the public and revolutionary media to vilify her. She never actually said it. Her ‘careless, out-of-touch royal’ persona was a false narrative forced onto her by an angry public that wanted a scapegoat.
BTS: The global media distorts BTS's actions, military enlistment timeline, and personal choices into clickbait headlines. The newspapers in the promotional campaign show how easily the media can manufacture a situation out of thin air.
i truly believe that the normal mv party scenes arent actually supposed to represent their real life of fame but how its perceived and what its scrutinized for. and if so, this reference would make even more sense
the top presents: LAMRON (The top frame represents the public-facing, pristine status that the world demands from them, bizarre pet photoshoots in tailored suits).
the bottom presents: NORMAL (The bottom frame represents the private, completely unglamorous moments behind the curtain, they are doing something extremely human here).
i think this has to be my favorite depiction of celebrity status that bts portrayed here: no matter how many millions of dollars a person has, how many records they break, or how expensive their tailored suit is, biological reality treats every human body exactly the same. bts desire to be treated as normal.
The imagery of wealth, old-money nobility, and bizarre pet photoshoots in the NORMAL music video acts as a layered satirical critique of ultra-celebrity culture, highlights how public perception strips away an individual's humanity, replacing it with an untouchable, historical caricature.
There is performance of Excess here: Eating in this setting is not for survival or nourishment; it is an elaborate, highly visible performance. by staging a wildly excessive banquet overflowing with wine glasses and gourmet food, BTS is commenting on the perceived privilege of superstardom.
There is Aftermath too: In the narrative arc of the MV, these grand, chaotic celebrations quickly cut to the quiet, messy morning-after. This contrast emphasizes that behind the untouchable royal facade lies a group of ordinary people dealing with isolation once the cameras shut of.
The dog photoshoots are a direct nod to European aristocracy and early photography trends, where the ultra-wealthy commissioned formal portraits of their hounds to signal immense status. Just like the monarchs of 'the days back in the day', modern global idols are effectively trapped within their own golden cages. They are forced to perform elite, curated versions of domesticity for an audience
The bathroom is the equalizer: all individuals are human at the end of the day and have to do this mundane humanly task.
Royalty represents the ultimate historical paradox: absolute power combined with zero personal freedom. The MV was shot at Quinta da Francelha estate.
🗽 WE'RE COMING TO NYC!
BTS POP-UP: ARIRANG (@ NYC) is almost here.
Check out the official notice for all the details, and we'll see you soon!
BTS POP-UP : ARIRANG (@ NYC)
🗓️ Dates: July 30, 2026 (Thu) - August 3, 2026 (Mon) (ET)
⏰Operating Hours:
- July 30, July 31, August 3 - 10:00 AM to 8:00 PM (ET)
- August 1, August 2 - 10:00 AM to 6:00 PM (ET)
📍Location: 456 W 18th St, New York, NY 10011
🔗Weverse: https://t.co/0fSUfExV3G
🔗RSVP: https://t.co/uj510IvvLK
#방탄소년단 #BTS #BTS_THECITY_ARIRANG #BTS_THECITY_ARIRANG_NEWYORK #BTS_POPUP_ARIRANG #BTS_POPUP_NYC