Barbara Zych, PhD

People Science Evangelist. Curious mind type ready to talk about artificial intelligence and discovering your ikigai in the same time :) So?

[Barbara Zych, PhD @BarbaraZych]

Woow, what a great weekend! 6 strategy-based groups has just finished they post-grad studies in #employerbranding 🥳🥳

9 months of intensive research, analysis and pitch trainings. And 6 great EB strategies, including NGOs. Great job guys, you did it ❤️…https://t.co/JBxiq9sFsz

[Barbara Zych, PhD @BarbaraZych]

This is sad and wasted money:
-I want to have a great employer’s review: 150 $
-I want to have this bad review gone: 600$

Yes, you can pay for managing online reviews and even get awards based on such reviews. But you cannot wipe…https://t.co/0vp5beeUMb https://t.co/MGL58BX94p

[Barbara Zych, PhD @BarbaraZych]

"Hey Midjourney bot, I want to be a rockstar in San Francisco"
It took less than 3 minutes to upload my photo and generate the pics 😲 It may not be 1:1 accurate (yet) but it shows a whole new level of how to play with storytelling your #EVP.

Just imagi…https://t.co/rB4poS9Lvz

[Barbara Zych, PhD @BarbaraZych]

Yep, we're going to do this again ❤️❤️❤️ We are coming back with the biggest global online event for employer branding folks! 🌏 

It is going to be a terrific 2 days between the 28-29th of November 2023 🔜 

We're still designin…https://t.co/x1S4UyObjX https://t.co/GBRZTxPPHi

[Barbara Zych, PhD @BarbaraZych]

AI is biased as much as we are. It will get better soon (better than humans for sure), but for now, be careful when prompting to get your #jobdescription or else. Here is the excellent example run by Kieran Snyder showing how stron…https://t.co/Nf06H4tpbp https://t.co/Y5fhjZkzNp

[Barbara Zych, PhD @BarbaraZych]

I belive Poland is the best place for the next #openAI office. This nation has a great trackrecord in making history with a great quality/price IT workforce ratio, glocal mindset and ambitious people eager to make an impact. Hard t…https://t.co/Jb5LuPFzkC https://t.co/EN6YO4Ljxd

[Barbara Zych, PhD @BarbaraZych]

Haha, check this out! 😂 Last week, I had a meeting with a client, and guess what? I was totally clueless about who they were and what they were into. But hey, I'm not one to sweat the small stuff!
So, I decided to bring in the big guns and used #AI to a…https://t.co/XIf263SDWP

[Barbara Zych, PhD @BarbaraZych]

2 intensive days with research&strategy in #employerbranding and 3D #EVP model done 🙃Thanks god we’ve had ‚green breaks’ to reset brains 👌

Kudos to my students for this intensive deep learning weekend! 😘

#postgradstudies Akademia Leona Koźmińskiego (…https://t.co/4h1mzJOeRo

[Barbara Zych, PhD @BarbaraZych]

😶 This is crazy - we have so many revenue proofs for #dei, and yet we see this data:
Women leaders are 2x as likely as men leaders to be mistaken for someone more junior
37% of women leaders have had a coworker get credit for their idea, compared to 27%…https://t.co/4nMBdZhuzN

[Barbara Zych, PhD @BarbaraZych]

LOL. I've been teaching systemic approach to HR for 15 years... and now systemic HR is the new black, says @Josh_Bersin. Better now than later!

The main problem with that? No, it is no longer data (using #peopleanalytics we can easily see intercorrelat…https://t.co/Ou3BMIWlnC

[Barbara Zych, PhD @BarbaraZych]

#GPT4 claims it is going to replace recruiters 😮 Don’t worry, there is already over 1500 open jobs positions with generative AI/ChatGPT skills reauired so new #jobs coming! 🙃

Prompt by @arskuza
#ai #recruiters #futureofwork https://t.co/4BQdLLZpID

[Barbara Zych, PhD @BarbaraZych]

If you need #data on #ex being a #revenue builder, here is what might want to read, thx angela paul and @DataForLeaders for this
#peopleanalytics #employeexperience https://t.co/TAF2kUn7Td

[Barbara Zych, PhD @BarbaraZych]

A great 2-day session on #employerbranding for the first ever 100%-female group at postgrad studies. It is the beginning of something great. I am sure 😎
Thank you Monika Sonta, PhD and Monika Żochowska for your input. Let's rock this 10th edition 💪

#…https://t.co/VHEgrmZZ3M

[Barbara Zych, PhD @BarbaraZych]

FOAI=fear of AI 😅 The more media are talking about AI and how it can change the business including killing your job the more we get anxious. Don't worry. It is normal. Change feels always like that. The best you can do is to under…https://t.co/DuaPtZfmF3 https://t.co/mrTsQB0M0w

[Barbara Zych, PhD @BarbaraZych]

Pets at work reduce stress and facilitate productivity*. Dogs can help to run lectures 😂 especially when it is on happiness at work (arbejdsglaede).

Great meeting with students of Kozminski University, thank you Agnieszka Zawadzka-Jabłonowska for an inv…https://t.co/SrzXpXgWG7

[Barbara Zych, PhD @BarbaraZych]

One of the best FREE courses on the science of well-being starts today online. By Yale University & great Laurie Santos. Recommended for hr & leaders. Almost 4,5 mln students is not a mistake 😎

#hr #wellbeing https://t.co/TDcoPGjWhq

[Barbara Zych, PhD @BarbaraZych]

👋 Hey ChatGPT, create a creative job ad for DevOps for my brand!
👋 Hey MidJourney, create visuals with our employees on Mars!

Yep, employer branding is changing as fast as technology is. It was a huge pleasure to give an inspiring speech on the EVP tre…https://t.co/fjkYa4223w

[Barbara Zych, PhD @BarbaraZych]

To all women I know: you are great innovators, leaders, mums. Never stop believing in yourself 🙏

In case you do watch this video shot.

Thx @SzucsFKrisztian for sharing
#internationalwomensday 💚 https://t.co/JrGdUdLeuq

[Barbara Zych, PhD @BarbaraZych]

🧠 Intensive postgrad studies in #employerbranding made from home? It is possible now! We starting 100% online studies with Kozminski University 😍

Join us and learn how to be an Effective Employer Brand Manager with the best experts such as…https://t.co/I5fE9aRLlM

[Barbara Zych, PhD @BarbaraZych]

Hello Warsaw offline 💙 leading great 2 days training on strategic approach to #employerbranding🫶 great postgrad students and vibe, thank you!

Akademia Leona Koźmińskiego (Kozminski University) https://t.co/m0jMadDFcU