Jung Kook for Graff (via Graff Website)
Graff has named Jung Kook, of pop royalty BTS, as its new global ambassador.
In celebration of this partnership, Jung Kook stars in the new Laurence Graff Signature campaign, wearing exceptional creations from the iconic goldwear collection.
Reflective of Graff's unmistakable DNA as expert diamantaires, this collection transforms the multifaceted geometry of a diamond into contemporary jewellery creations in pure white, yellow and rose gold. Inspired by the way Graff's extraordinary stones catch, reflect and refract light, each sculptural piece is meticulously carved from a single piece of gold โ a tribute to the Graff familyโs enduring legacy as pioneers of exceptional craftsmanship.
Graff unveils Jung Kook, of pop royalty BTS, as its new House ambassador.
โJung Kook is a cultural icon, known for his multifaceted talents. His performances are bold yet refined, crafted with a brilliance that is impossible to ignore. Just as we at Graff push the boundaries of what is achievable in luxury jewellery, Jungkook continually challenges creative boundaries in his work. We are delighted to welcome him as Graffโs new global ambassador,โ Francois Graff, Chief Executive Officer.
#GraffDiamonds #LaurenceGraffSignature #JungKook
(via Graff Official Instagram)