baris

Building Hardal🌭

[Hardal @usehardal]

Let's talk first-party data over drinks in Barcelona. Join us on July 2 for Accurate Data Club: Tardeo Vol. 1.

Sign up: https://t.co/ryxBkQEAYV

[Ragıp Soylu @ragipsoylu]

Turkey in 24 hours:

• Court sacks main opposition leader
• The Central Bank sells nearly $8bn to stop the panics in the markets
• Erdogan closes Bilgi University in the middle of the academic term
• He also bans municipalities from establishing new companies

[ALUTHEDON @Mbakaza4L]

I repeat, this did not start October 7th

[baris @baris_v2]

When I get too friendly with our developer and he starts telling me some issues we have in the architecture

[Aakash Gupta @aakashgupta]

There's a physicist at Stanford named Safi Bahcall who modeled this exact principle and the math is wild.

He calls it "phase transitions in human networks." When you're stationary, your probability of a lucky event is limited to your existing surface area: the people you already know, the places you already go, the ideas you've already been exposed to. Your opportunity window is fixed.

When you move, your collision rate with new nodes in a network increases nonlinearly. Double your movement (new conversations, new cities, new projects) and your probability of a serendipitous encounter doesn't double. It roughly quadruples. Because each new node connects you to their entire network, not just to them.

Richard Wiseman ran a 10-year study at the University of Hertfordshire tracking self-described "lucky" and "unlucky" people. The single biggest differentiator wasn't IQ, education, or family money. Lucky people scored significantly higher on one trait: openness to experience. They talked to strangers more, varied their routines more, and said yes to invitations at nearly twice the rate.

The "unlucky" group followed the same routes, ate at the same restaurants, and talked to the same 5 people. Their networks were closed loops. No new inputs, no new collisions.

Luck isn't random. Luck is surface area. And surface area is a function of movement.

The lobster emoji is doing more work than most people realize. Lobsters grow by shedding their shell when it gets too tight. The growth requires a period of total vulnerability. No protection, no armor, soft body exposed to the ocean.

That's the cost of movement nobody posts about. You have to be uncomfortable first. The new shell only hardens after you've already moved.

[Mo @atmoio]

AI is making CEOs delusional

[baris @baris_v2]

I wonder what will happen all the startups that focus on campaign automations

[Computer @AskPerplexity]

Perplexity Computer replaced $225K/yr in marketing tools in a single weekend.

We built an AI marketing agent that scans hourly, manages budgets, detects fatigue, and coordinates several campaigns end to end.

In one test run, it made 224 micro-optimizations to our ad stack.

[baris @baris_v2]

I went from performance marketer → growth → biz dev → new business → head of marketing → founder in 7 years.

It's easy, roles are just labels.

The actual work is understanding problems, then executing.

[baris @baris_v2]

Buraya eklemek istediğim bir nokta daha var. Bunu sadece satın almışların datasıyla değil çok daha geniş bir şekilde siteye gelmiş herkesin datası ile de yapmak mümkün.

Şu an markalar sitesine gelenlerin %40-60'ını takip bile edemiyor.

[MerakMakinesi @merak_makinesi]

reklam bütçenizi çöpe atıyorsunuz. net söylüyorum. geçen bi e-ticaret sitesiyle toplantıdayım. ayda 200 bin tl reklam veriyorlar. dönüşüm %0.5 bile değil. hedef kitle kim dedim. işte şunlar şunlar. lafın sonu "herkes" noktasına geldi. herkes diye bir hedef kitle yok. herkes kimse demek aslında. parayı sokağa saçmak bu. oturdum bilgisayarın başına. geçen sene alışveriş yapmış 1000 kişinin datasını çektim. excele attım. sonra claudea yükledim. dedim ki bana bu insanları grupla. 3 saniye sürdü. adamların 3 tip müşterisi varmış. indirim bekleyenler, yeni sezon hastaları, sadece hediye alanlar. adama döndüm sen hepsine aynı reklamı gösteriyorsun dedim. şok oldu. hemen 3 farklı strateji kurduk. indirimciye %20 fırsat, yenilikçiye ilk sen gör, hediye alana paketleme bizden dedik. bütçeyi de üçte birine düşürdük. sonuç ne oldu biliyor musun. ciro 4 katına çıktı. reklam maliyeti düştü. yapay zeka dediğin şey resim çizdirmek değil sadece. asıl olay bu. veri analizi. sen oturup 1000 satır excel okuyamazsın. ama ai okur. sana bu adam bunu alır der. dijital pazarlama artık tahmin etme işi değil. bilme işi. veriyi kullanmıyorsan kumar oynuyorsun demektir. ve kasa her zaman kazanır. yani google ve meta kazanır. sen kaybedersin. hedeflemeyi yapay zekaya bırak. her şeyi ona yaptır demiyorum. analizi ona yaptır. stratejiyi o veriden çıkar. sen yöneten beyin ol. yoksa reklamlar çok pahalılandı diye yakınmaya devam edersin. pahalı değil. sen yanlış kişiye satmaya çalışıyorsun. kelin yanında tarak satılmaz. doğru kişiyi bul. gerisi kolay.

[baris @baris_v2]

@canvardar %100 agree. There's a huge hype, I can understand why. I cant stop watching it every week, but it's losing its momentum

[baris @baris_v2]

I think that if you eliminate expectations (super hard btw.) you enjoy work more.

[baris @baris_v2]

At Hardal, we want to build something useful, teach people about better measurement, and help companies manage their data properly.

We believe that it's important to understand the difference between a goal and an expectation

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[baris @baris_v2]

Goal: Write good documentation
Expectation: Everyone will read it and thank us

[baris @baris_v2]

Sometimes you just want to check a random user journey

[baris @baris_v2]

Most AI insights are wrong. Not because they're not working correctly, but because the data you're feeding is not right.

The ideal method would be:
your first-party data → directly into Claude/ChatGPT→ actual insights.

[baris @baris_v2]

@benjaminprinter Agree, our platform reached $500k ARR with mostly outreach and partnerships. We were creating content but irregularly. Now starting with ads.

[baris @baris_v2]

Happy to see that EU is planning to take a step back in cookie banners. I believe browser level constent can make a huge difference in user experience
https://t.co/3mHIFpjhfW