The @emirates NBA Cup 2026 Group Draw results!
Starting October 30, all 30 teams will compete for the Emirates NBA Cup with 8 teams advancing out of groups into the knockout rounds, with the Championship held at Hinkle Fieldhouse in Indianapolis, December 11!
The 2026 NBA Finals between the New York Knicks and San Antonio Spurs generated a record 15 billion views and counting on social media, the most ever for an NBA Finals and nearly triple the previous record set in 2025. Game 5 generated more than 4 billion views, surpassing the previous single-game record set during Game 4.
Knicks-Spurs was the most-watched NBA Finals in 28 years, averaging 20.6 million viewers per game on ABC and ESPN. The Knicks’ series-clinching win in Game 5 averaged 24.5 million viewers and peaked with 33 million viewers — marking the most-watched Game 5 in 28 years. The league also had its most-watched postseason in 28 years across ABC/ESPN, Amazon Prime Video and NBC/Peacock.
The Knicks are NBA Champions for the first time in 53 years 🏆
Jalen Brunson (45 PTS) and NYK win Game 5 on the road, defeat San Antonio 4-1 in the NBA Finals, and capture their third championship in franchise history!
NBA FINALS GAME 4 WAS ONE FOR THE HISTORY BOOKS!
🍿SAS: Finals-record 14 3PM in a half
🍿NYK: Finals-record 29-PT comeback
🍿OG Anunoby: joined MJ as the only players since 1997-98 with a STL/BLK plus GW in the final 30 seconds of a Finals game
Game 5: 8:30pm/et, ABC
54 seconds... the total time New York led in Game 4 🤯
It was the second-lowest amount of time leading in an NBA Finals win since 1970-71, behind only Indiana (0.3 seconds) in Game 1 of the 2025 Finals!
Knicks (3-1) Spurs Game 5 tips TONIGHT at 8:30pm/et on ABC. 🏆
ABC delivered the largest NBA Finals Game 4 audience since 1998, averaging 20.9M viewers, according to Nielsen Big Data + Panel.
Through four games, the 2026 NBA Finals are ABC and ESPN’s most-watched ever and the most-watched NBA Finals since 1998, averaging 19.6M viewers. It is up 116% from last year’s Championship series.
Down 17+ points in the final 9 minutes of a Finals game?
Since 1971, teams were 0-96 in that situation entering Game 4. Then Brunson, OG and the Knicks completed the largest comeback in Finals history 🔥
The NBA Finals continue TONIGHT with NYK (3-1) SAS Game 5 at 8:30pm/et on ABC. 🏆
2026 NBA Finals doing JORDAN NUMBERS 🔥📈
Knicks vs. Spurs have been the MOST-WATCHED NBA Finals since 1998 with 19.6M average viewers through four games 🤯
WE BACK.
(via @nielsen)
OG. MJ.
OG Anunoby joins Michael Jordan (Game 6, 1998 Finals) as the only players in the play-by-play era (since 1997-98) with a steal or block and game-winner in the final 30 seconds of an NBA Finals game 🔥
New York completed the largest comeback in Finals history (29 points in Game 4) to take a 3-1 series lead.
Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs is now the most-viral NBA game ever on social media, generating 3 billion views and counting. Additional engagement highlights for Game 4:
🏆 The series has now generated 8 billion views and counting across social media, the most ever for the NBA Finals (previous record: 6.2 billion views in 2025).
🏆 NBA-related topics trended No. 1 worldwide on X for eight consecutive hours
🏆 Most-viewed game recap ever on the NBA’s YouTube channel
Game 5 tips off tomorrow at 8:30 p.m. ET on ABC.