most content is written by AI
most entry-level websites are built by AI
consumarism without a goal.
most business owners and founders slap an AI template, ask Claude to make 30 posts a month to schedule it fast with Typefully, and log out for a month
without thinking: "alright, I did it, now I'm the same as everyone else, but what's next?"
however, this way, you'll never outpace 94% of others who either dedicate time or money towards their positioning.
how can you be calm for your business if all you did was a bare minimum?
yes, someone doesn't do anything - and you're right, you're ahead of them.
but is it enough - to be ahead of those people?
your business can break the roof if you only:
• properly think and schedule your content based on your thinking processes, audience reviews, product enhacements - instead of dull AI articles
• add some soul of your product into your website instead of blindly adjusting $39 template from Wisconsin web agency
• engage with your audience and potential customers
of course it takes time, and of course you need to participate.
or you can pay for the service and reap the benefits of having an expert on hand.
i'm doing website corrections and content strategies for business owners and founders.
no AI can bring your own soul to your online products.
think about that.
what's coming after artificial intelligence?
nothing.
i believe what we'll have is a twist on what currently exists to facilitate (or hinder, lol) the existing mechanisms
before everything starts to regress.
everything can be created within days now
human connections are more important than ever
behind each tool or agent, there is a decision maker
conversations are the most valuable asset over the next few years
today, anyone can generate a landing/logo/brand identity/week's worth of tweets in a matter of hour
AI made creating content and websites easy
what became rare iis making people feel something
when was the last time you landed on a website and thought "damn, these people get it"?
or made you stop scrolling and actualy read the whole thing?
that's like a rare pokemon these days
the bottleneck isnt creation anymore - it's connection
founders, business owners, saas producers, app makers, vibe coders, chilli eaters - people who will win over the next several years are those who know how to inject perspective, emotion, and personality into what AI helps them create
clean website isn't memorable anymore. a website that makes someone trust you is.
well-written tweet isn't memorable anymore. a tweet aht makes someone think, laugh, or rethink something is.
AI commoditized execution. but it hasn't communitized taste. emphathy. lived experiences.
those are still yours.
that's what drives me and should drive you.
when I make content or design a website for my client, I'm not making it "AI-proof". I just need to make it unmistakably human
in a world where everyone can create, the people who make others feel something will always stand out
been browsing executive/leadership coaches webpages since early morning
right now, all of them are based on 1 of 3 principles:
1. AI generated template
2. website that hasn't been refreshed since 2014
3. "i never did design so I tried my best" looking pages
what's missing is - soul
and I get it - would you really want to spend hundreds/thousands of dollars on something you can make cheaper? of course it's all about money
but let's look at the "money" side from another perspective
by making this choice, you're setting your business up for long-term failure.
if you were a customer, would you hire someone who looks like a carbon copy of everyone else, or someone who has put their heart and soul into even something as “minor” as a website?
in case you pick the latter
you're saving money long term
and loosing thousands down the pipeline
had to hold marathons for several days...
but portfolio is live
several more "see the sunrise" marathons stand between me and my first client
https://t.co/2xdVCSjXI2