it’s been a long year and sometimes all you need is someone you can hang out with before holidays
we wanted to capture that
10 done, 3 more videos to go
after what we cooked on day 1 for Seeker, that night the team sat till late night and cooked some ideas up
so happy to see how good this video came out
Seek and you shall find 🫡
after Breakpoint got over, we did some homework ✍️
we looked back at all the 15 videos we made for @SolanaConf and crunched some numbers in
our videos did over 1.2M impressions in 5 days (averaging 80k per video)
wrote an internal memo of 5 learnings but we said f*ck it let's share it with all other goats out there:
1/ Create Anticipation with pre-event videos 👀
people waited 15 months for next BP - they want to see the BTS, venue getting built, and what's coming next
we pushed 6 videos before BP:
> 2 days to go
> 24 hours to go, 12 hours to go
> creative hype video,
> collect your badges & doors open
(all links are below or scroll down to watch a few videos)
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2/ Do a vibe check 📸
roam around and find the stories you want to tell. for us it was:
> Speed of Light
> Relentless execution
> It's the people
show different kind of vibes
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3/ Make them feel ⚡️
1000s of people couldn't make it in person - they were watching the talks live
Short burst of videos can put them right into a place and make them not miss it next year
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4/ Capture emotions ☀️
people smiling, people working, hugging - it's a festival, not a conference.
we never consider this as a conference, always a place full of emotions
> Thank you video
> It's the people video
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5/ Showcase your story 🐐
when Bong Joon Ho (director of Parasite) won an award, he went on stage and shared a quote
"The most personal is the most creative" - Martin Scorsese
we never forced our goats to be creative. we let them find whatever is personal to them and let them showcase a story out of it
find whatever is personal to you and tell your story out of it
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Bonus: don't overthink just send it 🫡
i'm going to share a notion link w/ all the videos we made but you can also watch the top 5 videos in the thread below
or on the @goatfishxyz highlights page
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complete list: https://t.co/W3keabryJe
few videos mentioned above:
> 24 hours to go: https://t.co/dex0sZuykM
> Relentless Execution: https://t.co/wX6TMav8Rj
> Day 1 wrap: https://t.co/onUOFVhKNc
> Speed of light: https://t.co/14LNvUxGnb
> It's the people: https://t.co/LCyr4FHTxM
Highlight: https://t.co/8ZtTKBn1SV
and remember - Speed is the moat 🫡
we just wrapped up our final video for breakpoint and it’s the video number 15
we were supposed to only make 13 but two last minute requests came in (we had prepared ourselves for this scenario and it paid off)
underpromise, overdeliver 🫡