After years of bootstrap and a tough comeback we're glad to welcome Oliver Thomas from Expedition Capital and @clement_combal from @Orange_DV in our first-ever round of funding to build the future of CRM together 🔥🐤
Full story here →
https://t.co/z3zUdRKqvE
Some early thoughts on the Braze x Salesforce announcement:
First, it’s obviously a massive achievement for the founders, leadership team and investors. I’m impressed and, let’s face it, a bit jealous.
Second, the deal values Braze at roughly 6x ARR. Certainly a premium to current market valuations, but still well below the 9x paid for Intercom/Fin, making it pretty clear that « AI for marketing » largely remains an unsolved problem, despite the OfferFit acquisition.
Third, customer reactions are, unsurprisingly, shockingly bleak this morning, given that moving away from Salesforce Marketing Cloud has been Braze’s #1 selling point for over a decade (with ex-Salesforce employees now accounting for more than 10% of its total headcount).
Existing Braze customers, who signed up on the promise of a better Salesforce, are now tied to the very ecosystem they worked so hard to leave behind. Not a good day for them.
The deal also signals to Salesforce Marketing Cloud users that Salesforce has officially given up on the platform, since it’s buying the “better version.” It was always the least-loved product in the suite anyway, that never truly adapted to the real-time, mobile-first era.
All in all, this is going to be very positive on all fronts: it will shake things up in the MarTech space, make a lot of good people insanely rich... and hopefully drive a lot of CMOs to @batch 👀
🚀 Thrilled to welcome @Matichourd as our new VP Sales! With 25+ years in software, tech & AI-driven marketing (FoxIntelligence, Tinyclues, RichRelevance, SAP) he's the perfect fit to accelerate our growth across Europe.
Welcome Matthieu!
Marketers, rejoice! Mobile Push v2 is our biggest update to this core engagement channel since our launch.
Meet a whole new editing interface for iOS & Android Push Notifications + with increased capabilities for Automation Builder and Profiles.
https://t.co/GZeOXnqD4r
Notre #CMO@Dnedzela était au Breakfast at @Batch, le RDV des experts #marketing et #CRM
L'occasion de partager les points clés de notre stratégie marketing clients pour #SNCFConnect
Avec 1 milliard de visites en 2022, une approche différenciée, sur mesure, est indispensable !
Beyond proud to have our Chief Revenue Officer @CloRousseau featured as part of @LesEchos & @wearesista 2023 list of the « 10 Up & Coming French Female Business Leaders To Watch ».
Read more here (in 🇫🇷):
https://t.co/VqwRGoH8Ee
3 années intenses dont 2 chez @batch 🎉
2020 : arrêt de ma boîte, naissance de mon fils et COVID.
2021 : @Virtualgoodz me propose de rejoindre la team Sales de Batch...
La suite : https://t.co/agQJD3CAnq 👀
➡️ “From AppGratis to @batch” !
Retour avec Simon Dawlat (@Virtualgoodz) sur l’histoire d’un furtif moment de gloire, d’une douloureuse débâcle, puis de la longue montée d’un acteur solide sur le marché du CRM. 👇
https://t.co/9kKRnG7cJ9
With push notifications (Oh Hello @batch 👋❤️), we shared ways to break the ice with strangers but also how to protect themselves from trolls.
And we created a moderation feature so they could block and report obnoxious or annoying users.
The behind-the-scenes of how we took Walkie-Talkie, an audio-only social app, from 900k to 4M MAU in 10 months.
(and the timeless 5-step strategy anyone can use to grow their project)👇
Faire de ses clients des ambassadeurs, un casse-tête en B2B ? 🤯
Notre CMO Sonia Ouaksel vous dévoile tous ses secrets dans le podcast Le café du market' avec Axel Kaletka🎙️juste ici ➡️ https://t.co/eLpAP2b5vu
Are you concerned about the impacts of Android 13 on your CRM strategy? 😨
Don't be, we’ve got you covered 💪
Get ready for the new push notification permission with our article written by our Strategic Expert Solutions Engineer Baptiste Guerre ➡️ https://t.co/009tdKc1vI
Vous souhaitez exploiter la puissance du Push Web mais ne savez pas par ou commencer ? 🙋♀️
Avec 2,7 millions de clients opt-in en 9 mois seulement, on vous explique comment Castorama exploite la puissance du Push Web dans notre étude de cas juste ici ➡️ https://t.co/USXpjDRJ7V?
Vous étiez près de 250 à participer à notre webinar spécial édition Android 13 😍
Et parce que nous ne voulions pas nous arrêter là, on vous partage les bonnes pratiques à mettre en place sur votre stratégie CRM Mobile juste ici ➡️ https://t.co/IByRo4YQdx
🚨Dernière chance pour vous inscrire à notre Webinar spécial édition Android 13🚨
Nous le savons tous: cette nouvelle version va tout changer pour les Marketers CRM 💥 Et nos experts sont là pour vous aider 😎
Il est encore temps de vous inscrire ➡️ https://t.co/0rlUX2B0ph